Intern - Marketing Data Platform Specialist

Intern - Marketing Data Platform Specialist

Job Category: Information Technology

Requisition Number: INTER
016811

• Posted:
  May 29, 2026
• Full-Time
• On-site

AFI YBOR CITY, 1670 E 8th Ave., Tampa, FL 33605, USA

AFI ARCADIA, One Ashley Way, Arcadia, WI 54612, USA

Summary: Ashley is seeking a data-savvy and analytically-minded Marketing Data Platform Specialist Intern to join our marketing technology team. This internship opportunity is open to both current students and recent graduates who are passionate about marketing analytics, data platforms, and leveraging technology to drive marketing performance. The intern will work closely with our marketing operations and data teams to support our marketing technology stack, optimize data flows, and enable data-driven decision-making across marketing campaigns and customer engagement initiatives.

Responsibilities:

• Assist in managing and maintaining marketing data platforms including CRM systems, marketing automation tools, and customer data platforms.
• Support the integration and synchronization of data between marketing systems and enterprise databases.
• Help develop and maintain marketing dashboards and reports to track campaign performance, customer engagement, and ROI metrics.
• Participate in data quality initiatives to ensure accuracy and consistency of customer and campaign data.
• Assist with audience segmentation, list management, and data enrichment activities.
• Support marketing automation workflow development and testing for email campaigns, nurture programs, and customer journeys.
• Collaborate with marketing teams to understand data requirements and translate them into technical specifications
• Help document marketing data processes, platform configurations, and best practices.
• Conduct analysis on marketing campaign performance and provide insights to optimize future initiatives.
• Research emerging marketing technology trends and recommend platform enhancements or new tools.

Qualifications

• Education:
  
  Currently enrolled in or recently completed (within 12 months) a Bachelor's or Master's degree program in Marketing, Business Analytics, Data Science, Information Systems, or related field.
• Experience:
  
  Foundational knowledge of marketing concepts and data analysis; academic projects or coursework involving marketing analytics, database management, or business intelligence.
• Additional Qualifications, preferred:
  Familiarity with marketing automation platforms (Marketo, Hub Spot, Salesforce Marketing Cloud, etc.);
  Experience with CRM systems, particularly Salesforce or Microsoft Dynamics;
  Proficiency in data analysis tools such as Excel, SQL, or Python;
  Knowledge of data visualization platforms (Power BI, Tableau, Google Data Studio);
  Understanding of CDPs or DMPs;
  Experience with Google Analytics, Adobe Analytics, or similar web analytics tools;
  Basic understanding of marketing metrics, attribution models, and campaign measurement;
  Strong analytical mindset with ability to translate data into actionable insights;
  Excellent attention to detail and organizational skills;
  Effective communication skills with ability to present findings to non-technical stakeholders;
  Creative problem-solver with eagerness to learn new marketing technologies.

Pay: $18.00 - $22.00

Our Core Values:

• Honesty & Integrity:
  Acts with transparency, discretion, and ethical judgment. Trusted to handle sensitive information and provide accurate, unbiased insights.
• Continuous Improvement:
  Actively seeks better ways to improve templates, tools, and processes. Learns from prior initiatives and embeds lessons into standard work.
• Growth & Results Focus:
  Understands how transformation initiatives drive growth, cost reduction, and profitability. Keeps work aligned to enterprise priorities.
• Culture of Leadership:
  Leads through influence, reliability, and example. Builds trust across functions and supports leaders at every level.
• Customer-Centric & Boundaryless:
  Works across silos for the greater good of the organization. Ensures outputs meet the needs of executives, initiative owners, and teams.
• Operational Excellence:
  Demonstrates strong organizational discipline, attention to detail, and the ability to translate ambiguity into clear, executable tools.

We are an Equal Opportunity Employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates, only those meeting specific position requirements may be contacted. This job description does not constitute a written or implied contract of employment. The company reserves the right to revise or change job duties and responsibilities as the need arises.

Notice to Search Firms: We are not seeking assistance or accepting unsolicited resumes from search firms. We will not pay any placement, referral or other fees to any search firms unless we have agreed otherwise in a valid, written agreement for the specific position posted and signed by an authorized representative of Ashley Furniture Industries.

Eligibility: Please note this position is not eligible…