Digital Marketing Manager

Schellman is one of the most respected names in cybersecurity compliance and assessment services — and we're growing. As we scale our demand generation engine across our priority service lines, we’re looking for a sharp, hands‑on Digital Marketing Manager to own the execution and optimization of our digital marketing programs. This builder’s role is the operational heartbeat of our digital demand gen efforts — managing and improving our SEM program, launching targeted ABM‑style campaigns across 1:1, 1:few, and 1:many missions, and ensuring every digital dollar we spend is working as hard as possible.

You’ll partner closely with our Director of Demand Generation to bring our integrated campaign strategy to life across paid search, paid social, display, and programmatic channels. If you thrive in a fast‑paced, data‑driven environment and love the intersection of strategy and hands‑on execution, this role is for you.

• Manage and optimize Schellman’s Google Ads program end‑to‑end — keyword strategy, bidding, ad copy, landing page alignment, and continuous A/B testing
• Drive qualified in‑market traffic for priority service lines (AI Governance, FedRAMP, CMMC) and emerging verticals (healthcare, financial services)
• Monitor performance daily and make data‑driven adjustments to improve CTR, conversion rates, and cost‑per‑lead
• Stay ahead of SEM trends, including AI‑driven search changes and evolving Google Ads features

• Execute targeted digital campaigns aligned to our Tier 1/2/3 demand gen framework
• 1:1 (ABM):
  Hyper‑personalized digital touches for high‑value named accounts (e.g., Fortune 500 healthcare/finserv for AI Governance; cloud service providers for FedRAMP)
• 1:few:
  Segment‑specific campaigns targeting clusters of accounts that share firmographic or behavioral characteristics
• 1:many:
  Broad‑reach digital programs that build awareness and capture in‑market demand across key personas
• Manage paid social campaigns on Linked In — including sponsored content, InMail, and display — tailored to buying personas (CISOs, CTOs, Compliance Officers, GCs)
• Build and optimize retargeting programs to re‑engage high‑intent visitors across channels
• Own and execute content syndication programs that distribute Schellman’s gated assets including compliance frameworks, research reports, and service line content to in‑market audiences at scale
• Drive paid promotion and registration for Schellman’s Linked In Live series and webinar program, supporting a goal of two Linked In Live events per month alongside a monthly webinar cadence across Tier 1 service lines

• Serve as the primary owner and day‑to‑day administrator of Schellman’s digital marketing technology stack, including paid media platforms, ABM tools, and advertising integrations
• Partner with our Hub Spot administrator to maintain clean integrations between digital platforms and Hub Spot to ensure accurate lead capture, attribution, and routing
• Stay current on emerging digital marketing technologies and make proactive recommendations for tools that would improve campaign performance or operational efficiency

• Own day‑to‑day management of digital ad spend, ensuring campaigns are paced correctly and budget is allocated to highest‑performing channels
• Track and report on digital campaign ROI, pipeline contribution, and cost‑per‑opportunity
• Proactively identify underperforming placements and reallocate spend to maximize results
• Partner with the Director of Demand Generation on quarterly budget planning and channel mix recommendations

• Build and maintain digital marketing dashboards in Hub Spot that tie campaign activity to pipeline outcomes, supporting a one‑stop‑shop reporting view for leadership
• Provide weekly and monthly performance reporting with clear takeaways and optimization recommendations
• Serve as a steward of lead source integrity ensuring UTM tracking, attribution, and lead routing is consistently applied and accurately reflects how prospects entered the funnel
• Leverage Zoom Info intent data to inform targeting decisions and…