Email Marketing Specialist

Location: Tampa, FL (in-office or flexible depending on role fit)
Type: Full-time, Part-time, or Contract Compensation: Competitive compensation based on experience Reports To: Leadership Team

Surroundings Group is more than a creative agency, we’re a performance-driven growth partner for brands competing at the top of the market. From private aviation and luxury real estate to yachts, resorts, and premium experiences, we help high-end companies scale with clarity, consistency, and credibility. Our clients don’t just want beautiful content, they want systems that convert, campaigns that perform, and a creative team that understands the stakes of selling to their audiences.

We’re also the team behind Nautical Network, the largest marine media platform of its kind. With 20M+ monthly impressions, NN is redefining how yacht brokers, boat manufacturers, charter firms, and marine tech startups reach, engage, and convert premium audiences. From media amplification to brand partnerships and original content series, NN brings an unfair advantage to every client in the marine space.

Together, SG and NN form a vertically fluent ecosystem designed to scale brands that operate in high-trust, high-ticket environments.

As an Email Marketing Specialist, you will own the email marketing channel across assigned accounts and internal brands, overseeing strategy, setup, execution, automation, optimization, and reporting. This role is responsible for helping brands communicate more effectively, nurture leads more intentionally, and convert attention into action through relevant, well-built email systems.

You’ll work closely with the Account Manager assigned to each account, helping bring larger campaign goals to life through email. While most communication will flow through the Account Manager, there may be times when client‑facing involvement is needed for alignment, strategy, or performance discussion. We’re looking for someone who can confidently take ownership of the service itself while staying collaborative, current, and performance-minded.

This role is ideal for someone who understands that strong email marketing is not just about sending campaigns, but about building a smarter communication engine that supports premium brands and real business growth.

• Oversee and execute email campaigns from setup through send
• Build campaign structures, calendars, launch emails, recurring sends, and strategic communications
• Write and organize email copy, messaging flow, and campaign structure based on each brand’s goals
• Coordinate visual direction and campaign presentation to ensure a polished, premium final product

• Build and manage automations, nurture flows, drip sequences, and customer journey campaigns
• Segment audiences based on behavior, source, campaign objective, and stage in the funnel
• Support stronger lead nurture, retention, re‑engagement, and audience management through backend organization
• Help create smarter systems that improve relevance and efficiency over time

• Track opens, clicks, conversions, and campaign-specific KPIs
• Test subject lines, send times, messaging angles, segmentation, and structure
• Report on campaign performance and provide recommendations for refinement
• Stay aware of what is working in email today and evolve strategy accordingly
• Work directly with Account Managers to align email with broader campaign and brand strategy
• Help ensure the email service is executed at a high level across setup, delivery, and reporting
• Serve as the owner of the email channel within your assigned scope
• Strong experience in email marketing across strategy, execution, automation, and reporting
• Strong writing instincts and a sharp attention to detail
• Understands segmentation, customer journeys, messaging flow, and conversion-focused communication
• Organized, proactive, and capable of owning a channel with confidence
• Understands what is relevant, effective, and working in email today
• Comfortable collaborating with account and leadership teams while taking real responsibility for results
• Experience in luxury,…