CRM Administrator

Corporate Office Tampa
Tampa, FL 33614, USA

Make a Difference in YOUR Career!

Our vision is both simple and ambitious: to put our drinks on every table.

We are the leading global independent beverage solutions provider. We serve a broad range of national and international retailers as well as Global, National and Emerging (GNE) brands. Our products are distributed worldwide from our production sites in Europe, North America, and Australia. Although our own branding may not appear on the labels of the beverages we produce, there is a good chance you are reading this while sipping one of our drinks.

Our ambition is to continually improve and it’s what keeps us at the top of our game. We are solutions-based. We are innovative. We seek out new challenges and conquer them. This is our company ethos, but it’s our people’s too:
Refresco is at the cutting edge of a fast-moving industry because we have passionate people pushing the boundaries of what’s best.

Stop and think: how wouldYOUput our drinks on every table?

We’re looking for a detail‑oriented and proactive CRM Administrator to manage, optimize, and support our customer relationship management platform, Salesforce. In this role, you’ll ensure the CRM runs smoothly, empower teams with accurate data, and help drive better customer engagement through thoughtful configuration, reporting, and process improvements. You will also play a key role in partnering with our external implementation team as we deploy Salesforce.

• Work closely with external CRM implementation partners throughout the project lifecycle
• Translate business requirements into clear, actionable specifications for implementation teams
• Participate in solution design workshops, providing system knowledge and internal process context
• Validate configuration, workflows, and integrations delivered by implementation partners
• Support user acceptance testing (UAT) by developing test cases, coordinating testers, and documenting feedback
• Ensure smooth knowledge transfer from implementation partners to internal teams
• Assist in planning and executing data migration activities, including mapping, cleansing, and validation
• Help manage project timelines, risks, and communication between internal stakeholders and implementation partners

• Maintain day‑to‑day Salesforce operations, including user account management, permissions, and security settings
• Configure fields, workflows, automations, dashboards, and page layouts to support business needs
• Monitor system performance and troubleshoot issues to ensure platform stability

• Oversee data integrity through regular audits, deduplication, and cleanup
• Import, export, and transform data as needed for reporting or integrations
• Establish and enforce data governance standards

• Serve as the primary point of contact for Salesforce‑related questions and technical support
• Develop and deliver training materials, documentation, and onboarding sessions for new users
• Partner with cross‑functional teams to understand requirements and translate them into Salesforce solutions

• Build and maintain dashboards and reports to support sales, marketing, and service teams
• Analyze Salesforce data to identify trends, gaps, and opportunities for process improvement
• Provide actionable insights that help drive customer engagement and business growth

• Collaborate with stakeholders to streamline workflows and enhance user experience
• Recommend and implement Salesforce best practices
• Support integration projects with other business systems and tools

• 3-5 years of experience administering Salesforce
• Strong understanding of CRM data structures, workflows, and automation tools
• Experience supporting or participating in CRM implementations or system rollouts
• Proficiency with reporting and dashboard creation
• Excellent problem‑solving skills and attention to detail
• Strong communication skills and ability to work with both technical and non‑technical teams

• Experience with API integrations or middleware tools
• Familiarity with SQL, Excel, or data visualization…