Digital Marketing Coordinator

Job Description

Under general direction, supports the digital marketing team in the areas of website updates, web, surveys, email and campaign calendars. Assists with developing, maintaining and improving customer-oriented content and site structure for company website, coordinates implementation of site functionality improvements and design iterations to meet customer needs; performs routine web content updates; monitors issues tracker, assigns tasks and responds to internal partner and external customer questions and requests;

creates and edits Web pages, electronic newsletters and online surveys; formats and uploads documents and multi‑media assets for use online; assists with research and procurement of software tools and monitors agreements with vendors.

• Tracks incoming requests for Web site updates, bug fixes and feature enhancements from internal partners and external customers; responds as needed and forwards maintenance requests to appropriate staff; edits pages using established guidelines; creates new Web pages; uploads documents and multi‑media assets; creates, resizes and edits images for use online; creates HTML code for Web pages; troubleshoots and repairs formatting issues;
  
  monitors and enforces quality of site content and design.
• Coordinates projects related to content, design and structural improvements for associated websites and helps to define project purpose and scope; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Coordinates projects related to content, design and structural improvements for company websites; works with Digital Marketing team and IT staff to plan, implement and monitor progress of projects; tests new features and conducts quality assurance reviews.
• Acts as an administrator for software used by the division and internal partners; coordinates with IT staff to define permission levels and access for new users; updates "how-to" documentation for all division tasks.
• Collects and reports on web and social media analytics; monitors web use and trends; conducts peer review and other research activities as assigned.

Performs web quality assurance on all current web properties and coordinates web updates with relevant departments, including Creative team.

Monitors requests for web maintenance, surveys and emails; prioritizes requests and manages backlog.

Reviews requests for new content development and restructuring projects.

Prioritizes and designs projects based on audience needs, business goals, and technical feasibility.

Uses principles of user‑centered design, to ensure that planned projects will meet established division standards.

Creates, organizes and updates "how-to" documentation for all division tasks.

• Performs scheduled Web production tasks following established standards, which may include uploading video assets, updating HTML table data, and archiving expired site content.
• Working with Marketing / Supply to set up item configuration for catalog changes – items, categories, sort orders.
• Working with Marketing to set up promo configurations through the promo engine.
• Provides feedback and direction to the dedicated team regarding potential improvements to be included in their backlog.
• Provides backup to Supply team on item entry (as needed).
• Audits websites for accuracy, especially after launches in conjunction with QA.
• Is available for all scheduled launch calls (both business and non‑business hours).
• Assists with any required UAT testing.
• Supports all initiatives as needed (US and International).

Web design and functionality for effective communication.

HTML and CSS coding; sufficient to create Web pages using WYSIWYG software.

Function and theory of Content Management Systems for the Web.

Principles and techniques of research and analysis.

Methods and techniques of writing and editing content for the Web.

Working knowledge of social media marketing and channels.

Working knowledge of Web metrics analysis tools and SEO.

Project management techniques and principles.

Operations, services and activities of Web design and content management.

Principles,…