Director, International CRM Intelligence & Insights Strategy

Role Responsibilities

• Serve as International CRM decision-intelligence lead; translate customer/campaign/market data into recommendations and next-best-actions; surface market insight into global CRM strategy.
• Lead predictive & diagnostic analytics to measure CRM effectiveness (segmentation, propensity, lifetime value, churn, channel preference, engagement, conversion) and anticipate needs using AI/ML.
• Define and steward data quality, product segmentation, and audience attributes for personalization at scale; diagnose/escalate data gaps blocking CRM activation.
• Apply generative/agentic AI to accelerate insight generation (reusable prompts, analytical agents/skills for self-serve insight).
• Define/maintain CRM KPIs and new measures of trust/performance for AI-generated content and agentic journeys (quality, brand-safety, human review/escalation).
• Define/evolve CRM dashboards and self-serve insight; support local dynamics with market/brand leaders.
• Lead CRM research and opportunity sizing (market sizing, segmentation, LTV, cross-sell, new-market opportunities) to inform strategies/investment.
• Define CRM data governance and privacy best practices (consent, ePermissions, list management, hygiene) and stay current on regional privacy/responsible-AI guidance.

• Required:
  
  Bachelor’s + 10+ years relevant experience; hands-on customer analytics platform (e.g., Adobe/Google Analytics) and strong SQL (complex query writing/joining/optimization); demonstrated AI fluency; ML understanding for CRM audiences (segmentation, propensity/NBA, churn, uplift) and comfort partnering with data science/AI; track record translating data into measurable marketing/commercial recommendations; experience with regional analytics/reporting scaled internationally; strong data foundations (CDP, audience attributes, quality/governance); partner with Legal/Compliance on privacy/consent;
  
  exceptional matrix collaboration/influence; fluent English.
• Preferred:
  Master’s; CDP/audience platforms (e.g., Salesforce Data Cloud/Marketing Cloud); decisioning tooling; advanced SQL with schemas; measurement/governance frameworks for AI/agentic journeys; emerging/ambiguous environments; pharma/healthcare + international direct-response marketing knowledge; advanced degree; multilingual.

• Bonus target 20% of base; eligibility for share-based long-term incentive; 401(k) match and additional retirement contribution; paid vacation/holidays; paid caregiver/parental and medical leave; medical/dental/vision.