Chief Marketing Officer; Desk

Mickey Keenan, P.A. is seeking a hands-on, community-embedded Chief Marketing Officer to lead and execute a comprehensive marketing and business development strategy across Tampa Bay.

This is not a traditional, office-bound executive role focused solely on SEO dashboards and digital metrics.

We are looking for a marketing leader who wants to:

• Be visible in the community
• Build real referral relationships
• Represent the brand in person
• Get in the trenches with our team
• Travel throughout Tampa Bay regularly
• Own results

If you want to sit behind reports and manage vendors from afar, this is not the role for you.

If you want to build something meaningful in one of Florida’s most competitive legal markets — keep reading.

Mickey Keenan, P.A. is a veteran-owned personal injury law firm serving clients across Florida. Our firm is growth-oriented, values-driven, and deeply committed to service, leadership, and excellence.

We believe marketing in personal injury is not just digital — it is relational. It is local. It is reputation-driven. It is boots-on-the-ground.

The Chief Marketing Officer will develop and lead an integrated marketing and business development strategy that combines:

• Digital marketing & SEO performance
• Medical provider and attorney relationship building
• Community visibility
• Brand positioning
• ROI accountability

This leader will operate both strategically and tactically — setting vision while personally driving execution.

This role is in-person in Tampa, Florida and requires frequent travel throughout the Tampa Bay region.

• Develop and execute annual marketing & BD strategy
• Build scalable systems for sustainable growth
• Establish measurable KPIs and ROI tracking across all channels
• Manage and optimize marketing budget

• Oversee SEO, PPC, website optimization, and content strategy
• Supervise outside marketing vendors and agencies
• Ensure brand consistency across all platforms
• Lead analytics review and performance reporting

• Build and maintain strong referral pipelines
• Develop relationships with medical providers, attorneys, and strategic partners
• Attend networking events, bar functions, community events, and industry gatherings
• Serve as a visible ambassador of the firm

• Lead local sponsorship strategy
• Coordinate community outreach initiatives
• Identify high-impact visibility opportunities in Tampa Bay
• Represent the firm at events regularly

• Collaborate closely with ownership and operations
• Align marketing efforts with firm culture and values
• Build and mentor marketing support staff as needed