VP of Credit Union Service Organizations

Overview

Compensation: $ - $ salary based on experience and credentials.

Location Type:
Onsite.

Position Type:
Full Time.

The VP CUSOs is responsible for driving organizational success through strategic vision, revenue growth, sales leadership, operational excellence, and effective execution across wholly owned Suncoast Credit Union Service Organizations (CUSOs). This role is accountable for developing and executing growth strategies that increase market share, business acquisition, client retention, profitability, and overall organizational performance. The position provides executive leadership in fostering a high-performing sales culture, coaching and developing talent, and advancing business expansion initiatives while ensuring alignment with the credit union’s strategic objectives.

Through market analysis, innovation, relationship development, and disciplined execution, this role drives sustainable growth, strengthens organizational capabilities, and delivers measurable results across all lines of business.

• Lead the strategic planning and growth initiatives for the wholly owned CUSOs, including the development of the annual business plans, revenue targets, growth objectives, and operating budgets
• Develop and execute business development strategies that drive new member acquisition, increased market penetration, revenue growth, profitability, and long-term business expansion
• Identify and pursue strategic partnerships, referral channels, and market opportunities that expand value proposition, strengthen market position, and increase profitability
• Evaluate emerging market trends, competitive threats, and business opportunities and implement strategies that support sustainable growth and competitive advantage
• Drive achievement of annual sales, revenue, membership growth, retention, and profitability goals across all business units
• Build and foster a high-performance sales culture focused on consultative selling, relationship development, member service excellence, accountability, and goal achievement
• Establish sales strategies, production expectations, pipeline management practices, performance standards, and key performance indicators (KPIs) to ensure achievement of business objectives
• Conduct regular business reviews, sales performance evaluations, coaching sessions, and team meetings to improve productivity, effectiveness, and employee development
• Identify opportunities for enhancement through procedural updates, service modifications, and the introduction of new initiatives or developments
• Provide ongoing reviews of relevant products and services that meet the needs of members along with igniting growth, instilling member loyalty and improving members’ lives
• Analyze financial results, operational metrics, and market performance to identify opportunities for growth, process improvement, and enhanced member experience
• Develop and execute strategies that improve profitability, operational efficiency, service delivery, and overall business performance
• Prepare and present monthly and quarterly business performance reports, including sales production, profitability, retention metrics, and strategic initiatives, to Executive Leadership and the Holding Company Board of Directors
• Create a culture of accountability, engagement, continuous improvement, and professional development
• Identify training opportunities that strengthen sales effectiveness, leadership capabilities, and operational performance
• Foster collaboration, trust, and alignment across business units to maximize organizational effectiveness and member impact
• Assess workforce capabilities and determine appropriate staffing levels necessary to support strategic, operational, and growth objectives.
• Partner with Human Resources to recruit, develop, and retain top-performing talent
• Develop succession plans and talent pipelines to ensure organizational readiness and leadership continuity
• Participate in the overall strategic planning for the credit union, including the creation of the annual business plan and budget
• Provide direction, mentoring, and development opportunities for directly reporting credit union leaders
• Determine and maintain…