Director, Content

# Director, Content## United Soccer League•### @ uslhq

Posted on 8/7/2026
• Full-time##

Job Description
** United Soccer League

Job Title:

** Director, Content  
** Position Type:
** Full-Time  
*
* Location:

** Tampa, FL (USL Headquarters)
** Overview of the United Soccer League (USL)
** The United Soccer League (USL) is shaping the future of American soccer through the largest connected soccer ecosystem in the United States. With a presence in more than 200 communities nationwide, the USL unites every level of the game — from youth development to Division One professional competition — across both men’s and women’s pathways.

Rooted in community and driven by a bold vision, the USL is turning local passion into nationwide momentum by giving every fan a home, every player a pathway, and every community a place in American soccer’s exciting next chapter.

United for Soccer.
** Position Purpose
** USL is seeking a strategic, creative and collaborative Director of Content to lead the league's editorial vision and content strategy across every owned platform.

This role is responsible for shaping how the USL tells its story; developing the editorial strategy that brings the league’s biggest moments, clubs, players and communities to life while supporting audience growth, brand development and business objectives.

The Director of Content leads the development and execution of the league's content strategy, aligning editorial, social media and multimedia storytelling around a shared editorial vision. This leader will work collaboratively across Marketing, Communications, Creative Services, Broadcast & Media, and Corporate Partnerships to identify the stories that matter most, shape how they are told and collaborate with teams across the organization to deliver them to the right audiences across every platform.

Working across the USL’s men’s, women’s professional, pre-professional, and youth leagues the Director of Content will establish the editorial vision, content priorities and publishing strategy for the organization while empowering a team of writers, producers and social media professionals to execute that vision.

The ideal candidate is a strategic thinker, accomplished storyteller and collaborative leader who thrives in the fast-paced environment of live sports, combining editorial judgment, creative leadership and data-driven decision-making to maximize the impact of every piece of content.
** Duties and Responsibilities
** Specific duties include, but are not limited to:
** Content Strategy & Leadership
*** Develop and execute the USL's content strategy across editorial, social media, video, web and emerging platforms.
* Establish the editorial vision, content priorities and publishing strategy that support the USL brand and business objectives.
* Lead and mentor the league's editorial, social media and multimedia teams, aligning content creators around a shared editorial vision.
* Oversee the planning, production and distribution of written, video and social content across all USL-owned platforms.
* Lead editorial planning around league initiatives, competitions and major announcements.
* Identify and develop compelling stories, recurring content and original programming that strengthens fan engagement and audience growth.
* Ensure content is optimized for each platform while maintaining a consistent brand voice.
* Cultivate relationships with social media and digital platform partners to identify new opportunities, stay ahead of emerging trends and maximize content distribution.
* Establish workflows, editorial standards and publishing processes that enable high-quality storytelling across all platforms.
* Develop integrated content plans in collaboration with Marketing, Communications, Broadcast & Media,…