Media Director

🧩 About the Role

We are seeking an experienced Paid Media & Retention Manager to join the team in Tampa, FL. This is a hybrid position, requiring the ability to commute onsite at least three days per week. The ideal candidate has a strong background in paid media, CRM‑driven retention strategies, and performance attribution, and is comfortable managing six‑figure advertising budgets.

• Manage and optimize paid media campaigns across Meta (Facebook/Instagram) and Google
• Lead CRM and retention marketing efforts, including lifecycle campaigns, segmentation, and re‑engagement strategies
• Oversee and optimize paid media budgets of $200K+ 💰, ensuring efficient spend and performance
• Leverage attribution tools to analyze cross‑channel performance and inform budget allocation
• Track KPIs, performance metrics, and reporting to drive continuous optimization 📊
• Collaborate with internal teams (creative, analytics, product, leadership) to align media and retention strategies
• Test, iterate, and scale campaigns using data‑driven insights
• Maintain clear documentation and communication with key stakeholders

• 8+ years of experience in paid media or performance marketing
• Proven experience managing paid media budgets of $200K+
• Hands‑on experience with CRM platforms and retention marketing
• Strong experience with Meta and Google paid media channels
• Working knowledge of attribution tools and models
• Ability to commute to a Tampa‑based office at least 3 days per week 🏢
• Strong analytical, communication, and organizational skills
• Experience working in a hybrid or onsite environment
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

• Competitive compensation and benefits
• Hybrid schedule with meaningful in‑office collaboration
• Opportunity to own and scale high‑impact media and retention initiatives
• Work with a data‑driven, performance‑focused team

This role is not fully remote.

Candidates must be local to Tampa, FL or able to reliably commute.