Product Marketing Manager - Headsets, Demand Generation. Manager

Description

Job Description

The Headset Growth & Demand Generation Manager is responsible for driving pipeline, deal registration, and revenue influence for Poly headset solutions. This role sits at the intersection of field marketing, demand generation, and sales enablement, with a focus on high-impact campaigns, targeted outreach, and vertical-specific growth initiatives.

This individual owns the go-to-market motion for Poly headsets across priority segments, ensuring measurable contribution to sales outcomes.

Core Responsibilities

• Develop and execute demand-generation strategies that drive measurable pipeline and revenue impact.
• Partner with sales teams to support opportunity creation, expansion, and technology refresh initiatives within existing accounts.
• Lead field and digital marketing efforts that position headset solutions effectively within target markets.
• Identify and develop growth opportunities across priority verticals, tailoring messaging to address business and operational needs.
• Support pilot, evaluation, and adoption programs that accelerate buying decisions and deal progression.
• Deliver ongoing sales enablement and internal communications to ensure teams are informed on products, positioning, and promotions.
• Track performance, analyze results, and continuously optimize programs based on impact and ROI.

• Work closely with sales, marketing, and vendor partners to align strategy and execution.
• Coordinate with marketing operations and leadership to report on performance and outcomes.

Qualifications

• Experience in B2B demand generation, product marketing, or growth-focused marketing roles.
• Demonstrated ability to influence pipeline and revenue outcomes.
• Strong understanding of partner-led sales motions and complex B2B buying cycles.
• Comfortable operating in a metrics-driven, cross-functional environment.