Specialist, Field Marketing Execution

Who We Are

• Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
• Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
• In 2025, for the 4th year in a row, Coke Florida was named a U.S. Best‑Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.

• Total Wellness Programs including health, dental and vision plans
• 401K program with company match
• Supplemental Life Insurance
• Three weeks of vacation pay, and 10 company‑paid holidays*
• Tuition reimbursement
• Employee Assistance Programs (EAP)
• Competitive compensation

Eligible full‑time Coke Florida Associates can participate in our Total Rewards Program which includes.

The Commercial Marketing Specialist is responsible for assisting in the planning and execution support for national brand marketing programs, all special events and commercial operations activities on behalf of Coca‑Cola Florida within the designated market. This role will support the field sales operations team ensuring brand visibility, driving consumer engagement, and achieving sales objectives through effective local activation, partnerships, shopper, and general marketing initiatives.

Working as a strategic resource to help steward the execution in the designated market, that fits into the tiering‑event approach, this role will navigate through and manage commercial activation and external resources (i.e., agencies, sampling agencies, brand teams, etc.) to bring the event/activation to life, and be able to assess the value‑add the event brought to the business.

• Support in the implementation of regional marketing strategy and annual plans aligned with national marketing goals and sales target.
• Support with region special projects integrating national guidelines, insights from field teams, survey evaluations, customers, and any competitive strategic action plans.
• Support with KPIs (Key Performance Indicator) trackers and execution for all field marketing activities. In Ex. scorecard, program modeling analysis and post‑performance analysis.
• Support pre‑event planning meeting and post‑event debrief, evaluating successes and opportunities to meet objectives.
• Lead and contribute to local customer meetings from a marketing perspective, working with DSMs and SAMs to drive effective marketing execution aligned with strategic plans and customer needs.
• Support the creative development process by collaborating with internal and external agencies, overseeing POS orders, and managing regional activation element purchases.
• Lead end‑to‑end PO and payment processing through the Ariba system.
• Support budget management, ensuring accurate invoice tracking and zero overspend through regular monthly reviews.
• Act as a problem‑solver for executional challenges and confidentially and professionally present concepts and event updates for leadership approval.

• Support in the planning and execution of all field marketing programs assigned to the designated market including but not limited to:
• Main priority (50%):
  National Events hosted in Coke Florida territory
• Regional Events (40%): Local events and consumer engagement (Retail experiential team).
• Special activation/events (10%)- Internal Special Events (Year‑end meeting, Leadership Summit, meeting space and hotel nights)

• 1–3 years of experience in project management, marketing, retail, event management or equivalent work experience.
• Analytical basic skills with the ability to interpret data and make data‑driven decisions.
• Basic customer marketing and promotions experience.
• Microsoft Office experience required.

This job description is not an exhaustive list of all functions that the…