Sr. Director, Public Relations and Corporate Communications

About The Lisinski Law Firm

Since 202, Lisinski Law Firm has served as a dedicated humanitarian immigration practice committed to providing meaningful support to individuals and families seeking safety, stability, and a path forward. We frequently stand with clients who have been turned away elsewhere, offering both advocacy and care. Joining our Firm means becoming part of a team devoted to keeping families together and “Changing as Many Lives as Possible.”

The Sr Director, Public Relations and Corporate Communications leads the firm’s Communications and Reputation Management strategy, with a primary focus on building brand awareness, credibility, and trust through thought leadership, earned media, and founder‑led storytelling. This role partners closely with the Founder and executive leadership to shape clear, authentic narratives that reinforce the firm’s authority and mission at scale, both within the Firm as well as in the public eye.

In addition to driving proactive brand visibility, this leader owns reputation and crisis communications internally and externally, directing agency partners across monitoring, influencer risk, and rapid response. Operating at the intersection of brand, legal, and communications, the role ensures the firm can scale its public presence while protecting trust—particularly within immigrant communities navigating complex, high‑stakes legal environments.

* If not located in Tampa, must be willing to travel as needed and sometimes on short notice*

Professional fluency in Spanish (spoken and written) is required

• Lead the firm’s external communications and earned media strategy, owning higher‑funnel brand awareness, narrative development, and long‑term reputation building across all PR and communications partners.
• Direct agency partners in developing proactive brand‑building campaigns, including media relations, executive visibility, issues‑based storytelling, and culturally fluent Spanish‑language communications.
• Ensure alignment between brand strategy, PR narratives, and marketing priorities, working closely with Brand and Marketing leaders to reinforce positioning, differentiation, and proof points.
• Serve as a trusted advisor to the Firm’s Founder and senior leadership, providing ghostwriting for media engagement, speeches, firmwide emails, talking points, and presentations.
• Act as the internal authority on reputation and trust, continuously identifying vulnerabilities and strengthening preventative strategies to support both brand growth and risk mitigation.
• Oversee an internal team and external agencies to monitor reputation and influencer risk management in real time on social and in traditional media. Manage internal escalation.
• Lead crisis response strategy and execution, partnering with Legal, Executive Leadership, Marketing, and Business Development to assess risk, align messaging, and deliver timely communication response.
• Establish and govern SOPs for media engagement, misinformation response, influencer interactions, and crisis escalation.
• Provide executive‑level reporting and insight, including brand impact, sentiment trends, and reputational risks, and translate into actionable recommendations.
• Lead firmwide proactive and reactive internal communications related to external news, policy changes, crisis management and business health, ensuring transparency and timely dissemination of information. Work directly with Founder and Executive Leadership to collaborate on narratives.
• Partner with HR and Founder to manage internal events and shaping a culture of transparency.
• Partner with HR and cross‑functional teams to support organizational transformation efforts, ensuring clear, consistent communication during periods of change such as restructuring, or system overhauls.

• Bachelor’s degree in marketing, Communications, Business, or related field.
• 10–15 years total PR/comms experience;
• 5–8 years in leadership (managing people, agencies, budgets, and exec visibility).
• Experience managing crisis communications internally and externally.
• Extensive PR agency and vendor management experience.
• Fluent in Spanish; written…