Marketing Coordinator

Company: Shooters World
Location: Tampa, FL - Corporate Office with travel to locations (Tampa, The Villages, and Orlando)
Employment Type: Full-Time
Experience Level: Mid-Level (3-5 years)

The Marketing Coordinator serves as the internal marketing liaison for Shooters World's retail, range, and training operations. This role manages day-to-day marketing execution, maintains brand consistency across all touchpoints, coordinates with external marketing vendors and partners, and ensures seamless integration between various marketing initiatives and in-house needs. The Marketing Coordinator balances creative production with strategic coordination to support sales growth.

• Serve as primary internal contact for marketing vendors, partners, and service providers
• Provide vendors with product information, SKUs, pricing, sale dates, and promotional details needed for campaigns and creative projects
• Review and approve all externally-produced marketing materials for brand consistency, accuracy, and compliance
• Coordinate timing and integration of external campaigns with in-house marketing activities and store operations
• Track project deliverables and ensure deadlines align with business needs
• Participate in strategy sessions to align on goals, messaging, and campaign priorities

• Develop and maintain annual marketing calendar, ensuring alignment across all sales, training, and events
• Maintain consistent branding, messaging, and visual identity across all materials and channels
• Ensure compliance with social media advertising policies related to firearms, ammunition, and accessories
• Identify and pursue co-op advertising opportunities with manufacturer partners
• Track and manage all co-op funds and marketing budgets across locations

• Design creative materials including flyers, price tags, banners, in-store digital signage, event signage, and promotional graphics
• Produce and edit photos and videos for social media, website, and in-store use
• Maintain organized archives of all creative assets and marketing materials
• Create supplementary graphics and copy to support marketing campaigns

• Manage day-to-day social media presence across all Shooters World platforms
• Create and post organic content that complements paid advertising campaigns
• Respond to customer comments, messages, and inquiries professionally and promptly
• Develop and manage relationships with influencers and content creators
• Capture real-time content showcasing daily operations, new products, staff, and customer experiences

• Coordinate website updates including event pages, class schedules, and promotional landing pages
• Ensure website content remains accurate and current
• Monitor website analytics using Google Analytics and share insights for optimization
• Manage online class registration and membership sign-up integrations

• Support the planning and execution of digital advertising campaigns (social media ads, Google Ads, email marketing, geofencing)
• Provide campaign assets, product details, and messaging direction
• Monitor campaign performance and ROI
• Coordinate with vendors on ad creative, targeting, and optimization

• Plan and promote in-store events, influencer appearances, product demos, and training seminars
• Collaborate with store teams to execute well-branded events
• Create and distribute training calendars for all locations
• Manage donation certificate program and track all charitable contributions
• Develop relationships with local tourism organizations and community partners

• Manage and track marketing budgets for all locations
• Prepare monthly reports on campaign results, social media performance, website traffic, and ROI
• Maintain documentation for co-op reimbursements and vendor invoices
• Ensure all marketing activities comply with federal and state firearm advertising laws and social platform policies

• Bachelor's degree in Marketing,…