Community & Paid Media Specialist

We’re looking for enthusiastic, fun, and energetic people who take the work seriously, but not themselves. Let’s see if we’re a fit. We hope so.

Community and performance go hand in hand—and this role sits at the intersection of both. As Community & Paid Media Specialist, you’ll be responsible for managing daily social engagement while executing paid social campaigns that support brand awareness, engagement, and conversion across Mainsail Lodging & Development’s growing portfolio of more than 20 distinct concepts, each supported by multi‑platform social presences, with new hotels and outlets launching regularly.

From responding to guests and amplifying user‑generated content to launching and optimizing paid campaigns, this role plays a key part in how our brands show up—and how they’re experienced—on social media. You’ll work closely with the Social Media Manager and broader corporate marketing team to ensure campaigns are thoughtful, timely, and performance‑driven, while maintaining a strong, consistent brand presence. This role is a hybrid position, requiring two/three days in our Corporate Office.

Mainsail Lodging & Development, based in Tampa, Florida, is an award‑winning hospitality company specializing in hotel, resort, and short‑term furnished living, marketing, and sales. Our portfolio spans the southeastern U.S. and Caribbean, featuring distinct properties that include private island resorts, boutique southern hotels, urban culinary destinations, and historic landmarks. Each property showcases exceptional design, thoughtful service, and outstanding food and beverage experiences.

Mainsail’s innovative approach is powered by a passionate team, visionary leadership, and loyal investors dedicated to excellence, creativity, and giving back. Learn more at

• 3+ years of experience in social media engagement, community management, or paid media
• Bachelor’s degree in marketing, communications, or a related field (preferred)
• Hands‑on experience with Meta Ads Manager and social analytics tools
• Experience supporting multi‑brand or hospitality‑focused accounts (preferred)
• Prior agency experience is a plus

• Strong written communication and customer service instincts
• Detail‑oriented with the ability to manage multiple campaigns and timelines
• Analytical mindset with comfort interpreting and presenting performance data
• Collaborative and adaptable in a fast‑paced environment
• Comfortable engaging on behalf of each individual brand

Monitor and respond to comments, direct messages, mentions, and tags across all active social platforms, including Facebook, Instagram, X, and Linked In. Engage with followers, encourage conversation, and elevate any guest service issues when needed. Provide light weekend monitoring and response coverage as required.

Execute paid social campaigns and boosted posts primarily across Meta platforms, with opportunities to expand into Linked In as strategies evolve. Manage budgets, targeting, creative testing, and performance optimization.

Support campaign launches, promotions, and seasonal initiatives in partnership with the Social Media Manager and corporate marketing team.

Track key metrics including conversions, engagement, reach, impressions, CTR, and follower growth. Compile monthly and quarterly reports with insights and recommendations.

Identify opportunities to amplify high‑performing organic content and user‑generated content through paid support.

Stay current on platform updates, ad products, and best practices to improve efficiency and results.

• Ability to work extended periods at a computer
• Ability to manage multiple projects and deadlines simultaneously
• Occasional travel as needed for property support or launches
• Strong judgment, attention to detail, and problem‑solving skills

Mainsail is an Equal Opportunity Employer and it does not discriminate on the basis of actual or perceived race, color, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy‑related conditions), gender identity expression (including transgender status), sexual orientation, marital status, parental status, military service and veteran status, political affiliation, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.