Community Marketing Liaison

Marketing Director

Responsibilities:

• Plan, develop, organize, implement, evaluate, and direct the Facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to the Facility, its programs, services, and practices.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
• Review the Facility’s marketing and public relations policies and procedures at least annually and make changes, as necessary.
• Assist in the development, implementation, and tracking of customer satisfaction surveys.
• In coordination with the Administrator, develop and implement long-range plans for the Facility in its effort to establish and maintain our marketing and public relations programs.
• Support and promote the philosophy, goals, and objectives of the Facility’s marketing and public relations programs and activities.
• Represent the Facility at and participate in top-level meetings.
• Maintain schedules for all marketing and public relations programs.
• Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, and public announces, etc.
• Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities.
• Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
• Develop, schedule, and guide tours and personnel through the Facility.
• Keep a supply of brochures, and other printed material readily available for persons requesting such data.