Senior Account Executive, Consumer Lifestyle

Senior Account Executive, Consumer Lifestyle

Tampa, FL

5W is seeking a Senior Account Executive to join 5W’s Consumer Lifestyle practice. The ideal individual will have worked with Consumer & Lifestyle based clients within an agency setting, is an expert at pitching and influencer relations, and possesses superior account and time management skills. This is an exciting opportunity that promises to offer challenges and professional development in an environment where drive, an entrepreneurial spirit, and a commitment to exceed expectations is a winning recipe for success.

• Create and develop media materials – press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Develop pro‑active pitch ideas for clients based on their industry, current trends and various announcements
• Drive consistent and impactful media results across your portfolio of clients
• Develop and nurture relationships with influential members of the Consumer media and industry to develop placements
• Develop and manage organic and paid influencer campaigns for both organic and paid programs
• Monitor and engage with relevant influencer social media accounts
• Contribute to strategic communication plans, including media opportunities, tactics, and timelines as needed
• Monitor media and seek out speaking opportunities for clients as “experts in their field”, as needed
• Provide strong guidance and leadership to junior‑level staff
• Daily client interaction to update, report on and discuss media relations
• Participate in brainstorming sessions to develop strategic/creative thinking for clients
• Additional research, duties and projects as required

• B.S./A in Public Relations or related field
• 3-4 years of PR agency experience – with Consumer & Lifestyle clients preferred
• The ability to drive a robust volume of meaningful, top‑tier placements
• Excellent written and verbal skills
• Creative and energetic personality!

• Competitive salary with comprehensive benefits & wellness programs including partnership with Class Pass!
• Flexible PTO
• Summer Fridays and Winter, Spring, and Fall Fridays too!
• Hybrid work model offering flexibility and work‑life balance
• Expanded parental leave and family planning support
• Continuous learning through “5W University” and development initiatives
• Professional Development Support
• Exclusive access to season tickets for pro sports teams along with Broadway shows, and more!
• Charitable giving, including matching donations

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