Manager, Athletics Advertising & Promotions

Manager, Athletics Advertising & Promotions (Finance)

USF Athletics is seeking a results-driven Manager, Advertising & Promotions to lead the planning, execution, and optimization of all paid advertising initiatives and corresponding promotional efforts across the department. This role is responsible for driving awareness, ticket sales, and fan engagement through strategic media buying, promotional planning, and campaign execution. Working closely with the Director, Consumer Marketing, this position serves as the day‑to‑day owner of paid advertising and promotions, ensuring campaigns are creative, targeted, timely, and performance‑driven across all sports and key initiatives.

Evening and weekend work is required, including support of athletic events and promotions.

• This position requires a Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience.
• Experience in collegiate or professional athletics, sports marketing, or live event promotion is preferred.
• Degree Equivalency Clause:
  Four years of direct experience for a bachelor's degree.
  • Senate Bill 1310 – The Florida Senate (https://(Use the "Apply for this Job" box below).) is conditional upon meeting all employment eligibility requirements in the U.S.
  • SB 1310:
    Substitution of Work Experience for Postsecondary Education Requirements
  • A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
    • Two years of direct experience for an associate degree
    • Four years of direct experience for a bachelor's degree
    • Six years of direct experience for a master's degree
    • Seven years of direct experience for a professional degree
    • Nine years of direct experience for a doctoral degree
  • Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
  • Minimum Qualifications that require a high school diploma are exempt from SB 1310.

With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF's rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida's best large employers, ranked No.

1 among the state's 12 public universities. Our first‑class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts.

The University of South Florida is a top‑ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota‑Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No.

1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all‑time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future.

The university generates an annual economic impact of more than $6 billion. USF's Division I athletics teams compete in the American Athletic Conference. Learn more .edu.

This position may be subject to a Level 1 or Level 2 criminal background check.

The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for…