Marketing Manager

Position Summary

Bubble Down Car Wash is a fast-growing, multi-location express car wash brand on an exciting growth trajectory. We’re looking for a Marketing Manager who is equal parts creative thinker and organized executor — someone who can own the day‑to‑day marketing activity that keeps our brand looking sharp, our locations on‑point, and our customers engaged.

• Ensure all marketing creative across digital, print, and physical is visually consistent and aligned with Bubble Down brand standards.
• Conduct regular audits of on‑site signage across all locations to confirm materials are current, accurate, and on‑brand.
• Coordinate updates to location signage, menu boards, promotional displays, and other physical marketing touchpoints.
• Maintain an organized, up‑to‑date library of brand assets, templates, and approved marketing materials accessible to the team.

• Manage the production of marketing collateral including flyers, brochures, promotional materials, giveaways, and sales leave‑behind.
• Coordinate with vendors for printing, signage production, branded merchandise, and other physical materials—managing timelines, quantities, and quality.
• Support the Community Engagement and Operations teams with the materials they need for events, partnerships, and activations.
• Develop and maintain fleet program materials, sponsorship kits, and other B2B‑facing sales assets.

• Serve as the primary subject matter expert for Bubble Down’s social media presence—owning content strategy, creation, scheduling, and community management.
• Develop a consistent, engaging content calendar across platforms (Instagram, Facebook, Tik Tok, etc.) that reflects the brand’s voice and drives awareness.
• Create or direct the creation of photo, video, graphic, and copy assets for organic and paid social content.
• Monitor social performance, engage with followers, and respond to comments and messages in a timely, on‑brand manner.

• Own and execute SMS marketing campaigns—building lists, drafting messaging, scheduling sends, and tracking performance.
• Support email marketing initiatives including promotional campaigns, membership communications, and customer lifecycle messaging.
• Assist with paid digital advertising efforts (social ads, Google, display) in coordination with the Director of Growth Marketing or external agency partners.
• Maintain working knowledge of SEO best practices and support website content updates as needed.

• Track and report on campaign performance across channels—social, SMS, email, digital, and print—providing regular updates to the Director of Growth Marketing.
• Monitor key metrics including engagement rates, reach, click‑through rates, membership sign‑ups, and promotional redemptions.
• Use performance data to make recommendations for optimization and future campaign strategy.
• Manage relationships with external agency partners and vendors, ensuring deliverables are on time, on budget, and on brand.

• 5–10 years of marketing experience with a strong emphasis on content creation, brand execution, and multi‑channel campaigns.
• Proven experience in both print/physical marketing and digital marketing—equally comfortable briefing a signage vendor and building a social content calendar.
• Strong visual sensibility and the ability to provide clear, constructive creative direction even without designing yourself.
• Experience managing or coordinating with external agencies, vendors, or creative partners is a strong plus.
• Background in multi‑location retail, QSR, car wash, fitness, or other consumer service environments is highly preferred.
• Excellent project management skills—able to juggle multiple campaigns, deadlines, and vendors without losing track of the details.
• Strong written communication skills with the ability to write compelling, on‑brand copy across channels.
• Comfortable working in a fast‑paced, entrepreneurial environment where priorities can shift and ownership is expected.

• Experience marketing for multiple locations simultaneously.
• Familiarity with CRM or marketing automation platforms (Zoho, Opt Spot, etc.).
• Basic proficiency in Photoshop or Canva for light asset creation or editing.
• Experience with membership or subscription‑based marketing models.
• Knowledge of local SEO and Google Business Profile management.

• Valid driver’s license and reliable transportation—you will be visiting locations regularly.
• Professional presence and demeanor—a representative of the Bubble Down brand.
• Proficiency in Microsoft Office / Google Workspace.
• Experience with social media management and scheduling platforms.
• Ability to work occasional evenings or weekends for events or location launches.