Insurance Integrated Marketing Director

Job Type

Full time

The Director, Integrated Marketing leads integrated marketing strategy, planning, and cross‑functional orchestration for the Insurance line of business. This role connects business priorities, member needs, and enterprise marketing execution to deliver cohesive messaging and coordinated go‑to‑market plans across channels. The role also leads the Insurance Integrated Marketing team, driving strategic alignment and adoption of a member‑centric, integrated marketing model.

Integrated Strategy & Planning

• Lead integrated marketing strategy and annual planning
• Develop go‑to‑market strategies aligned to enterprise priorities
• Define messaging frameworks and marketing roadmaps
• Align plans across acquisition, engagement, and retention

Campaign Orchestration

• Coordinate execution across Media, CRM, Creative, Digital, Analytics, and Operations
• Ensure consistent messaging and experience across channels
• Drive cross‑functional alignment and execution accountability

Lifecycle & Member Journey

• Develop lifecycle and journey strategies
• Align messaging to audience needs and behaviors
• Identify opportunities to improve engagement and awareness

Performance & Optimization

• Analyze campaign and member engagement performance to identify content optimization opportunities
• Leverage member insights, market trends and competitive intelligence to inform strategic recommendations
• Monitor marketing messaging effectiveness and communicate actionable insights to stakeholders

Stakeholder Leadership & Governance

• Serve as marketing lead for Insurance stakeholders
• Present strategies and performance to leadership
• Ensure compliance with governance requirements

Team Leadership

• Foster collaboration, strategic thinking and member‑centric marketing practices across the team
• Lead and develop a team of managers and professionals
• Set priorities and performance expectations
• Build integrated marketing capabilities

• Provides leadership, coaching, and direction to managers and individual professional level positions.

Education

• Bachelor’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.

Experience

• 10+ years in integrated or strategic marketing
• Experience leveraging consumer insights and performance data to inform strategic recommendations
• Experience leading cross‑channel strategies in complex organizations
• Experience leading teams and influencing stakeholders
• Experience presenting to senior leadership
• Industry experience preferred

Knowledge

• Integrated marketing strategy and lifecycle marketing
• Omnichannel campaign planning
• Brand and messaging strategy
• Marketing analytics and performance measurement
• Understanding consumer insights
• Governance and compliance

Skills

• Strategic planning and prioritization
• Cross‑functional leadership and influence
• Executive communication and storytelling
• Data‑driven decision making
• Organizational leadership and change management
• Talent development and team leadership

• Master’s degree in Marketing, Advertising, Business Administration, Communications, or a related field, or equivalent industry experience.
• Experience with in insurance, financial services, or membership‑based organizations
• Experience supporting enterprise marketing transformation initiatives
• Experience with lifecycle marketing and member journey design
• Familiarity with marketing technologies (e.g., Adobe Experience Manager, Marketing Cloud)
• Experience leading integrated planning processes at scale

• A competitive annual salary between $160,000–$175,000
• Medical, dental and vision benefits
• 401k Match
• Paid parental leave and adoption assistance
• Paid Time Off (PTO), company paid holidays, CEO days, and floating holidays
• Paid volunteer day annually
• Tuition assistance program, professional certification reimbursement program and other professional development opportunities
• AAA Membership
• Discounts, perks, and rewards and much more

This position is currently able to work remotely from a home office location for day‑to‑day operations unless occasional travel for meetings,…