Senior Manager, CX Messaging and Activation Lead

Responsibilities

• Segment audiences by lifecycle stage; tailor messaging to colleagues’ AI journey and WIIFM.
• Build divisional/cultural understanding; adapt messaging with local communicators.
• Own competitive framing vs. alternatives; test messaging with colleagues and maintain a current message library.
• Set channel/audience strategy for launches; own content end-to-end through send.
• Write end-to-end go-to-market plans (pillars, channel mix, sequencing, assets, dates) and define adoption targets.
• Run pre-launch demand (early access cohorts, waitlists, teasers) and sequence launches with training/community leads.
• Conduct post-launch reviews and iterate the reusable launch approach.
• Own top-of-funnel through first use; fix drop-off points and build always-on demand layers.
• Establish reusable launch playbook, enable stakeholders/champions, and support adoption via standards and governance.
• Partner with product/experience teams; feed user insights back to platform teams.
• Define ethical/responsible AI messaging guidance with Legal/Compliance; integrate into training/community.
• Own compliance review checkpoint for messaging.
• Write/design/produce core campaign assets; not an agency-only role.
• Set campaign metrics targets and tie them to 30-day active use and the Sean Ellis test.

• Bachelor’s in Marketing/Communications/Digital Media (or related).
• 6–8+ years product/digital/brand marketing; creative portfolio; product marketing for software/SaaS/platform.
• Experience with top-of-funnel conversion, full end-to-end launches, messaging architecture, reusable standards/frameworks.
• Ability to translate technical/AI capabilities into persona-specific business benefits.
• Hands-on creation of assets; define launch tiers; cross-functional launch orchestration.
• Daily hands-on AI tool usage; partner with Legal/Compliance in regulated environments.
• Comfortable linking engagement/sign-ups to adoption/retention.

• Consumer tech/B2B SaaS/creative agency; AI product positioning; enterprise collaboration engagement (Teams/Slack/Viva Engage).

• Annual base salary range $124,400–$207,400 (Tampa: $111,900–$186,500); eligible for performance plan bonus (17.5%) and long-term incentives; 401(k) with matching, retirement contribution, paid time off, caregiver/parental and medical leave, and medical/dental/vision.