Media Planning & Strategy Lead

Job Title:

Media Planning & Strategy Lead

Job Category:
Communications

Time Type:
Full time

Minimum Clearance Required to Start: TS/SCI

Employee Type:
Regular

Percentage of

Travel Required:

Up to 25%

Type of Travel:
Local

* * *

Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success.

This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.

• Lead the development and execution of media planning and communication strategies that support PSYOP, OIE, and influence objectives.
• Develop integrated media strategies that align operational objectives, target audience analysis, communication channels, and desired behavioral outcomes.
• Conduct audience, media, and information environment assessments to identify opportunities, vulnerabilities, and effective engagement approaches.
• Identify, evaluate, and recommend traditional, digital, social media, broadcast, print, and emerging platforms to maximize audience reach and influence.
• Coordinate with content, creative, cultural, distribution, and operational planning teams to synchronize media activities across campaigns and operations.
• Develop media engagement plans, channel strategies, dissemination approaches, and audience targeting recommendations.
• Assess media consumption habits, information pathways, and audience preferences to optimize message placement and effectiveness.
• Monitor media performance, audience engagement, and campaign analytics to inform adjustments and improve operational outcomes.
• Identify key media outlets, influencers, networks of influence, and communication ecosystems relevant to target audiences and operational objectives.
• Provide strategic media recommendations to leadership, planners, and stakeholders to enhance influence, reach, and operational effectiveness.

• Bachelor's degree in Communications, Strategic Communications, Marketing, Journalism, Public Relations, Digital Media, or a related field.
• Minimum of 5 years of experience supporting media planning, communication strategy, influence operations, strategic communications, PSYOP, OIE, or related disciplines.
• Demonstrated experience developing and executing multi-channel media strategies supporting operational, communication, or influence objectives.
• Experience conducting audience analysis, media assessments, and information environment analysis to support campaign planning and execution.
• Ability to integrate media strategy with operational planning, communication objectives, and influence activities.

• Master's degree in Strategic Communications, Marketing, International Relations, Information Operations, or a related field.
• Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.
• Active TS/SCI security clearance and demonstrated experience operating within complex, multi-domain information…