Social Media Strategist and Content Creator

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Barrena Branding & Marketing is a full-service marketing and branding agency focused on helping companies build world‑class brands and scalable marketing strategies. We provide strategic guidance and execution support across brand, content, and demand generation, often acting as an extension of our clients’ teams.

Our work spans brand strategy and positioning, website design and development, content creation, email marketing, paid media, SEO, and lead generation. We primarily partner with B2B companies in industries like technology and healthcare, while also supporting select consumer brands.

At Barrena, we believe great brands are built by passionate, creative, and driven people. We value strong communication, attention to detail, and a collaborative approach, and we’re always excited to connect with individuals who are eager to make an impact.

We’re looking for a Social Media Strategist & Content Creator who can own social media strategy and execution across several client accounts.

This role combines content creation, strategy, and day‑to‑day execution. You will be responsible for planning content, creating high‑quality video and photo assets, managing posting, and helping drive performance across platforms.

This role requires someone who is currently based in the Tampa Bay, FL area and can attend periodic in‑person content shoots, capture content, and support on‑site production needs.

This is not just a content creation role. You will be expected to think strategically about what content should be created, why it matters, and how it performs, particularly within a B2B marketing environment.

• Develop and execute social media strategies for client accounts
• Plan and manage content calendars aligned with overall marketing goals
• Develop and execute Linked In strategies for B2B brands
• Create social media content for platforms such as Linked In, Instagram, Tik Tok, and You Tube Shorts
• Capture photo and video content during in‑person shoots (events, offices, brand sessions, etc.)
• Edit short‑form video content (Reels, Tik Toks, Linked In clips, etc.)
• Write captions and manage posting and scheduling across platforms
• Monitor content performance and make recommendations to improve engagement and results
• Collaborate with our internal team to align social media with broader campaigns and initiatives
• Repurpose long‑form content (blogs, videos, podcasts) into social‑ready assets
• Stay on top of trends and proactively suggest new content ideas
• Ensure all content is on‑brand, high‑quality, and aligned with client strategy

• 2+ years of experience developing and managing social media for B2B brands, companies, or clients, particularly in areas such as technology, healthcare, professional services, SaaS, or other complex industries
• Ability to translate complex products, services, or ideas into engaging social content
• Understanding of how B2B social media differs from consumer‑focused social media

• Demonstrated hands‑on experience managing Linked In for brands or B2B companies
• Experience developing Linked In content strategies, content calendars, and campaigns
• Strong understanding of Linked In…