Product Marketing Specialist Job Tampa area,Florida USA,Marketing / Advertising / PR

The Product Marketing Specialist is a high-impact role designed to support Mediagistic’s Rev Ops & Commercial Growth Team and drive growth marketing initiatives. The role demands expertise in B2B marketing strategies, digital tools (like Hub Spot MAP), and a proactive approach to campaign execution and product positioning. The specialist will have a content creator mindset and execute targeted marketing initiatives that generate demand, enhance lead nurturing, and support successful go-to-market execution, while also working with the Corporate Marketing and Product team in a variety of other areas including trade shows and product development.

Core Responsibilities:

Content Development: Produce and manage content for the Mediagistic blog, landing pages & lead magnets, organic social media calendar, and resource hub targeted at contractors, retailers, OEMs, distributors, and other personas.
Growth Marketing / Product Marketing Initiatives: Executing specific campaigns and product marketing GTM initiatives as determined by the Director of Corporate Marketing.
Demand Generation Campaigns: Working with the Director of Coporate Marketing to execute comprehensive demand-generation campaigns, including email marketing, channel advertising (Linked In, Meta, Google Ads, DSP networks), content marketing, direct mail, and more.
Segmented Email Marketing Campaigns: Create segmented email campaigns based on buyer personas including contractors, retailers, OEMs, distributors, and more.
Product Positioning & Sales Enablement: Assist with the development of product messaging, value propositions, presentations, one-sheets, sales enablement materials and other resources that clearly communicate Mediagistic's products to internal teams, partners and prospective customers.
Go-to-Market & Product Launch Support: Support go-to-market planning and execution for new products, features and strategic initiatives, coordinating across Product, Sales and Marketing to ensure teams are prepared for launch.
Creative and Promotional Projects: Assist in creating SME slide decks, tradeshow banners, and other promotional assets.
PR and Outreach: Execute consistent PR outreach to feature Mediagistic’s SMEs in industry news, podcasts, and webinars.
ABM Marketing: Work with the Mediagistic ABM platform to create segmented marketing motions. Prepare “value card” communications around ABM qualified leads, monitor ABM intent signals, and assist the sales team in leveraging these insights.
Tradeshow Campaign Support: Management of Mediagistic tradeshow closet and collateral, assisting with pre- and post-tradeshow campaigns, and potentially some light field marketing support.
Product Development Support: Support the Product team with adjacent product-development activities, including vendor and partner coordination, development of internal presentations and supporting materials, documentation, and other cross-functional projects that help move new products and initiatives forward.

Qualifications:

Bachelor’s degree in Marketing, Journalism, or a related field.
3-5 years of digital marketing experience, including a minimum of 1-2 years in multi-channel B2B marketing.
Minimum 1 year of experience with Hub Spot MAP.
Demonstrable experience running segmented business-to-business email marketing campaigns.
Strong content creation, copywriting and channel advertising skills. Familiarity with SEO, graphic design and basic website management (Wordpress).
Exceptional attention to detail with the ability to manage multiple projects.
Background in marketing for home services industries preferred.
Excellent verbal and written communication skills with strong interpersonal and relationship-building abilities.
Demonstrates reliability and is able to meet…