Senior Brand Activation Specialist

Benchmark International's global headquarters in Tampa is seeking a results-driven marketing and events
management professional with experience in partnership activations, executing strategic campaigns and
events, managing client and stakeholder relationships, and coordinating cross-functional initiatives. The
ideal candidate is skilled in project management, brand activation, data analysis, and operational
execution, with a proven ability to organize complex initiatives, oversee day-to-day campaign and asset
management, and deliver engaging in-person and experiential activations that strengthen brand
awareness, customer engagement, and business growth. Success in this role requires the ability to execute
by collaborating across teams, adhering to budgets and timelines, leveraging performance insights to
optimize results, and supporting high-impact initiatives in a fast-paced environment.

The Senior Brand Activation Specialist is responsible for the day-to-day oversight of the Benchmark
International Arena Naming Rights Partnership tactics and asset utilization. This includes the planning,
execution, and data capture of in-person engagement (i.e. games, events), as well as planning and
execution of larger scale activations that drive brand awareness, customer engagement, and revenue
growth.

• Maximize the utilization of Benchmark International Arena naming rights assets and benefits.
• Work with Strategic Partnerships, Sales teams, Account Managers, and other leadership team
  members to identify game and event attendees, plan accompanying experiences, and distribute
  tickets for all events.
• Identify opportunities to utilize non-game related assets in unique and meaningful ways that
  presents opportunities to engage with prospects, clients and referral partners.
• Develop and maintain event-specific playbooks and event planning tools.
• Capture and maintain prospect, client, and referral partner arena related engagement in
  company CRM system.
• Collaborate with the Events Coordinator for:
  • Securing Arena-related event giveaways
  • Scheduling and coordinating Arena-related community engagement initiatives that align
    with contributions and volunteer commitments made by leadership
  • Coordinating and executing Arena-related external events, such as speaking
    engagements
• Collaborate with cross-functional teams (marketing, sales, creative, operations, and external partners) to ensure seamless Arena campaign and event delivery.
• Oversee end-to-end campaigns and events related to the Arena, including planning, budgeting,
  timelines, execution, and post-campaign analysis.
• Handle day-to-day engagement with Arena partners and other vendors to ensure usage of
  contracted assets and high-quality delivery of experiences.
• Monitor campaign and event performance using KPIs and analytics tools; provide insights and
  recommendations for optimization.
• Work closely with Marketing to ensure all activations align with brand strategy, voice, and customer experience standards.
• Leverage company store and vendors to oversee co-branded merchandise, including inventory control and the ideation and selection of new merchandise.
• Meet budgets and track ROI for all activation initiatives.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8+ years of experience in brand activation, event marketing, and/or large scale campaign management.
• Proven ability to execute multi-channel campaigns and manage complex projects.
• Strong project management and organizational skills and use of tools (e.g., MS Planner, MS Project Management, )
• Proficient with MS Excel.
• Excellent communication and stakeholder management abilities.
• Excellent client communication and customer service.
• Experience managing deliverables and relationships…