Director of Public Relations and Strategic

Department:
Public Relations

Reports To:

President/CEO

The role of the director of public relations and strategic communications is one that requires constant attention to detail and an eye for strategy. Overseeing all aspects of internal and external public relations and communications for the THA. This duties for this position include media relations and communications with business and governmental officials, internal and external public, clients, stakeholders, and THA team members.

Customary public relations duties such as writing press releases, garnering media as needed, promoting THA, and upholding favorable public image with internal and external clients and partnerships. Strategizes and manage crisis situations and communications for THA. Manage a positive social media presence, prepare content, photographs, storytelling that communicates the good work the Authority is doing with clients and internal/external partners and stakeholders.

Must be able to manage a variety of responsibilities at once while still maintaining focus on the big picture and positive THA brand. This role will require program and event coordination, ability to lead and manage teams, consultants or individuals who work on PR-related projects and events. Maintain historical data and records of special projects and programs, including speech writing, promotion of events and nurturing community engagement.

This position also is the custodian of public records for the THA and must maintain compliance with Florida public records laws.

• Developing marketing campaigns to promote events and activities to increase awareness of THA mission objectives.

• Writing articles for newspapers and other publications to promote THA mission, programs, events, and other activities

• Write media alerts, press releases and coordinating media coverage of THA’s programs, special events and ribbon cuttings.

• Scheduling interviews with reporters from radio stations, television stations, and other media outlets.

• Develop and maintain a comprehensive media contact list.

• Developing and enhance marketing plans to promote THA in a positive imagine, branding the THA as one of the nation’s leading housing agencies.

• Serve as a liaison to the THA Board of Commissioners to ensure they are equipped for meetings, speaking engagements, and opportunities to advance the Mission of the THA.

• Coordinating public relations campaigns for special events such as award ceremonies, community, and client outreach events and others.

• Create and design alluring collateral, i.e., brochures, flyers, and a monthly newsletter to cross-brand THA favorably locally and nationally. This may from time to time include modifications and rebranding of the logo, colors, fonts to create an always relevant brand for THA.

• Create and manage videography development and content for promotions and social media.

• Developing strategies for managing crisis communications and recovery.

• Preparing speeches for executives within an organization, including commissioners, executive staff and other high-level management.

• Work closely with THA executive team and make recommendations on how best to position the organization in a positive image to its clients, stakeholders, and community.

• Partner to work with THA residents, clients, and off-site offices to promote programming, extra-curricular activities, etc.

• Plan and develop large-scale events, i.e., art unveiling, fundraising or other THA events.

• Create and maintain accurate data and records of PR/Marketing results, large-scale events attendance, and outreach, including fundraising strategies for THA.

• Oversees Tampa Housing Authority interactions with the public through implementing content strategies on social media platforms.…