Practice Marketing Director - Healthcare

Practice Marketing Director, Health

Marketing leadership role driving growth in the fast-growing Healthcare Practice of one of the nation's largest architecture firms.

• Analyzes each priority pursuit from the client's perspective: stated and unstated priorities, procurement structure, evaluation criteria and weighting, selection committee dynamics, and the firm's position relative to likely competitors.
• Develops and documents the win strategy for each priority pursuit, defining win themes, message hierarchy, differentiators, proof points, and the overall compelling narrative arc across the RFQ, RFP, and interview.
• Assembles and directs the Healthcare pursuit team; runs strategy sessions, sets the schedule, assigns ownership, and drives to decisions rather than consensus. Collaborates with marketers leading other Practice pursuit teams.
• Makes the calls on pursuit content, structure, and emphasis; resolves competing input from practice and design leadership.
• Directs graphic approach for priority pursuits - determines what needs to be shown and how the argument reads visually and directs designers accordingly.
• Working alongside Healthcare BD leader, leads interview preparation: compelling presentation, message discipline, team composition, coaching, rehearsal, and Q&A anticipation.
• Runs debriefs on wins and losses and feeds findings back into practice strategy and future positioning.

• Leads healthcare marketers producing all practice pursuits; sets priorities, balances workload across concurrent deadlines, and mentors staff.
• Owns QA/QC for all healthcare pursuit deliverables - accuracy, compliance with client instructions, brand conformance, message consistency, and readiness for submission.
• Establishes and maintains pursuit standards, playbooks, and templates for the Healthcare practice; drives continuous improvement based on debrief findings.
• Develops team capability in strategic writing and narrative construction, not just production.
• Fosters a culture of excellence, collaboration and innovation.

• Tracks and reports practice pursuit metrics, including shortlist rate, interview-to-win conversion, and win rate by client type, project type, and delivery method.
• Partners with practice and BD leadership on go/no-go discipline and applies bid criteria consistently.
• Identifies patterns in losses and translates them into changes to positioning, teaming, or pursuit process.

• Assists Practice leader with long-term strategic planning and market analysis to identify growth opportunities for the healthcare sector.
• Drives MPS Healthcare brand strategy across sectors and markets, ensuring cohesive and compelling storytelling across all channels.
• Maintains working knowledge of healthcare market trends - capital planning cycles, delivery models, service line shifts, reimbursement pressure, and how these shape client priorities.
• Ensures team builds and maintains competitor profiles: who wins what, with whom, and on what basis.
• Briefs practice leadership on market conditions, competition, and positioning implications.
• Supports client feedback initiatives, including surveys and debriefs, to refine and improve marketing efforts.

• Ensures Healthcare project profiles, staff resumes, and reference data compiled by team are current, accurate, and pursuit ready.
• Develops case studies that make an argument rather than describe a building - outcomes, metrics, and client-relevant proof.
• Identifies gaps in the practice's proof library and drives their closure.

• Provides Healthcare market input and outlines needed materials to the marketing communications team on PR, social, thought…