Marketing Manager

Marketing Manager

The Florida State Fair Authority Tampa, Florida, United States

Description:

Are you a creative, organized marketing professional who enjoys bringing ideas to life? The Florida State Fair Authority is looking for a Marketing Manager to help promote the Florida State Fair and the year-round events and experiences hosted at the Fairgrounds. This is a hands-on, collaborative role combining digital marketing, advertising, content, communications, creative development, project management, and event support. Working closely with the Director of Marketing & Partnerships, the Marketing Manager will help develop and execute campaigns, coordinate projects, maintain brand consistency, and support departments across the organization.

If you enjoy a fast-paced environment, juggling a variety of projects, and seeing your work come to life, this could be the opportunity for you.

The Marketing Manager serves as the primary support to the Director of Marketing & Partnerships in the planning, development, execution, and evaluation of the Florida State Fair Authority's marketing initiatives. This position plays a key role in implementing integrated marketing campaigns, managing advertising and promotional activities, overseeing digital and traditional marketing channels, coordinating marketing projects across departments, and maintaining brand consistency throughout the organization.

• Assist the Director of Marketing & Partnerships with the development and implementation of annual marketing plans, objectives, strategies, and campaigns.
• Coordinate and execute advertising, promotional, public relations, and digital marketing initiatives designed to increase attendance, awareness, and engagement.
• Manage marketing projects from concept through completion, ensuring timelines, budgets, and deliverables are achieved.
• Develop, coordinate, and distribute organizational email marketing campaigns and newsletters.
• Assist with content planning and execution across the website, social media, digital platforms, and other communication channels.
• Monitor marketing campaign performance and provide reporting, analysis, and recommendations for continuous improvement.
• Assist in conducting market research and analyzing audience trends, customer feedback, and competitive activity.
• Maintain and help enforce brand standards across departments, events, publications, signage, and promotional materials.
• Coordinate the creation, production, and distribution of print and digital marketing materials.
• Assist departments throughout the organization with marketing, communications, promotional materials, and event support.
• Manage and maintain website content, event calendars, and related digital resources in coordination with IT and department leaders.
• Oversee the creation, scheduling, and deployment of digital signage throughout the fairgrounds, including marquee electronic signs, security gate LED signs, directional LED signage, gate signage and other digital display assets
• Receive, prioritize, coordinate, and manage signage requests from departments and stakeholders.
• Oversee sign shop workflow, signage inventory, and production processes to support efficiency, accuracy, and cost-effectiveness.
• Coordinate outsourced print production and signage vendors as needed.
• Use graphic design platforms, including Canva and Adobe Creative Suite, to develop marketing and communication materials.
• Manage and support community engagement activities, outreach opportunities, and promotional events.
• Assist with merchandise promotions and coordination of online store marketing efforts.
• Maintain accurate marketing records, project documentation, departmental calendars, and asset libraries.
• Support staffing and operational needs during the annual Florida State Fair and other Authority events.
• Collaborate with internal departments, agencies, vendors, media partners, and community organizations.
• Serve as a marketing department resource and point of contact in the Director's absence.
• Perform other duties as assigned by the Director of Marketing & Partnerships or Executive Leadership.

May provide project leadership and workflow direction for marketing staff, interns, seasonal employees, contractors, and volunteers. Assists with coordinating departmental projects, schedules, and resources. Promotes a collaborative, service-oriented environment while supporting organizational goals and maintaining high standards of…