Account Supervisor, Measurement & Insights

Account Supervisor, Measurement & Insights

We are seeking an Account Supervisor, Measurement & Insights to lead performance measurement and strategic insights across 5W's integrated client portfolio. This role will own how we define, track, and communicate success across PR, influencer, social, and paid media programs, and will uncover the audience, cultural, and competitive insights that shape smarter strategy from the start.

This is a strategic, client-facing role that combines hands‑on analytical expertise with leadership. The Account Supervisor will build measurement frameworks, guide junior analysts, and turn data into recommendations that inform both campaign optimization and big‑picture planning. It's ideal for someone who is equally comfortable proving what worked and figuring out what to do next, and who wants to help build and scale a growing Measurement & Insights practice within an integrated communications agency.

Here's what you'll be doing:

Measurement Strategy & Frameworks

• Lead the development of measurement strategies and KPI frameworks for client programs, ensuring metrics ladder up to business objectives across awareness, engagement, traffic, conversion, and revenue
• Build integrated measurement plans at the onset of campaigns, defining goals, benchmarks, data sources, and success criteria in partnership with account teams
• Establish and evolve agency‑wide standards for earned, owned, shared, and paid media measurement, including share of voice, sentiment, message pull‑through, and earned media impact
• Advise on attribution and incrementality approaches that connect communications activity to business outcomes

Audience & Strategic Insights

• Deliver audience, cultural, and competitive insights that inform campaign strategy, creative development, messaging, and channel planning
• Lead social listening and media analysis to identify emerging trends, conversation drivers, audience sentiment, and white‑space opportunities for clients
• Develop competitive landscape and benchmarking analyses that position client performance in context
• Partner with strategy, creative, and account teams during planning to ensure programs are grounded in data from day one
• Support issues and reputation monitoring, providing timely analysis of conversation and coverage during sensitive or fast‑moving moments

Performance Analysis & Client Leadership

• Serve as the primary measurement and insights lead on client accounts, presenting results, findings, and recommendations directly to client stakeholders
• Oversee recurring reports and campaign wrap‑ups, ensuring every deliverable tells a clear, strategic story rather than a list of numbers
• Identify optimization opportunities across channels and partner with PR, influencer, social, and paid teams to act on them in‑flight
• Design and oversee testing programs (A/B testing, creative testing, audience segmentation) and translate results into strategic direction
• Own the architecture of client dashboards and reporting tools (e.g., Looker, Tableau, GA4, platform‑native tools), ensuring they are accurate, scalable, and client‑ready
• Oversee data aggregation across social listening, media monitoring, influencer platforms, paid media, and web analytics into cohesive views of performance
• Evaluate and recommend new tools, data sources, and research methods that strengthen the agency's measurement and insights capabilities
• Maintain high standards for data governance, accuracy, and documentation across the team
• Manage, mentor, and develop Data Analysts, providing guidance on analysis, quality control, insight development, and client communication
• Review team deliverables for accuracy, clarity, and strategic value before they reach clients
• Deleg…