Director, Brand​/Product Marketing

Description

Position Title:

Director, Brand / Product Marketing

Reports to:

Senior Director Marketing & Communications

Department:
Marketing & Communications

Location:

Causeway Center

Classification:
Mostly Onsite or Hybrid 2x per week

Core

Hours:

8:00a - 4:00p

Status:
Exempt

Range: $91,400 - $97,070

Feeding Tampa Bay serves ten counties in West Central Florida and we are a leader in hunger relief across our region. Just last year, we served 85M meals to our neighbors through direct service and through our network of 400+ food pantry partners. But we know food alone won't solve hunger - that’s why we’re redefining that it means to feed our region.

By creating pathways to possibilities for nearly 1 million people, Feeding Tampa Bay connects and convenes solutions, partners and resources that nourish long-term stability. As a member of the Feeding America Network, we will work to dismantle barriers for individuals, families, and seniors across our area - because it’s possible.

The Director, Brand / Product Marketing is responsible for helping shape and execute Feeding Tampa Bay’s brand and product marketing strategy. This role serves as a key partner to the Senior Director of Marketing and supports the organization’s evolution from being understood primarily as a food bank to being recognized as a mission-driven organization building people-focused solutions tackling the root-cause of hunger insecurity so communities can flourish today and for generations to come.

This role leads awareness-building and mission-forward marketing initiatives, supports the development of a clear and differentiated brand narrative across multiple stakeholder audiences, and helps establish product marketing as a formal capability within the organization. The Director will translate organizational priorities and product goals into audience-centered strategies, integrated campaigns, and measurable outcomes.

This is a strategic and hands-on leadership role. The Director is expected to contribute at both the planning and execution levels, build structure where processes are still emerging, and lead a small team responsible for advancing brand and product marketing work across the organization.

Brand and Mission Awareness Leadership

• Partner with the Senior Director of Marketing to develop and execute brand and product marketing strategies aligned to organizational priorities
• Help translate Feeding Tampa Bay's vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences
• Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay's role, impact, and long-term vision
• Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, products, and audience touchpoints
• Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach

Product Marketing Function Development

• Help establish and scale product marketing as a defined function within the organization
• Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for product marketing
• Partner with product leaders and internal stakeholders to position products clearly, accurately, and in ways that are accessible and audience-relevant
• Develop go-to-market strategies and campaign plans for new and existing products, services, and community initiatives
• Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans
• Bring structure and accountability to product marketing planning and execution…