Sr. Content Marketing Manager​/Healthcare

Reporting to the Vice President of Marketing, the Senior Content Marketing Manager

develops and executes Practice Suite's enterprise content strategy across the buyer journey.

Working closely with Strategic Marketing, Digital Marketing, Sales Enablement, Product

Management, and executive leadership, this role creates compelling content that supports

brand awareness, demand generation, product launches, sales enablement, executive

thought leadership, customer engagement, conferences, webinars, and customer success.

The role owns the editorial calendar and ensures all content reflects a consistent brand

voice while supporting SEO, Generative Engine Optimization (GEO), and AI-powered

discovery.

Position Practice Suite as the trusted voice in ambulatory healthcare technology through

compelling storytelling that strengthens the brand, generates demand, supports sales, and

Develop and execute a comprehensive content strategy aligned with business objectives,

campaign priorities, product launches, conferences, webinars, and customer lifecycle

initiatives while owning the editorial calendar.

Create high-quality content including website copy, blogs, white papers, eBooks, case

studies, customer stories, executive thought leadership, email campaigns, social content,

landing pages, webinar content, video scripts, press releases, and sales collateral.

Interview executives, customers, partners, and subject matter experts to develop original

thought leadership that positions Practice Suite and its leadership team as trusted industry

experts.

Partner with the Sales Enablement & CRM Manager to develop customer-facing content

including pitch decks, one-pagers, battle cards, product sheets, proposal content, and

conference collateral.

Collaborate with the Senior Manager, Strategic Marketing to translate product capabilities

into compelling messaging, launch materials, customer education, and go-to-market assets.

Develop content optimized for traditional search engines and AI-powered search

experiences while applying SEO and GEO best practices to maximize discoverability and

Measure content performance using engagement, traffic, conversion, and pipeline metrics

and continuously optimize content strategy based on data and customer insights.

Maintain a consistent brand voice, messaging framework, and editorial standards across all

customer-facing communications.

• Organic traffic growth
• Thought leadership engagement

Owns editorial strategy, content calendar priorities, brand voice, messaging consistency,

and content recommendations. Recommends external content resources and escalates

strategic brand or budget decisions to the Vice President of Marketing.

• Leverage AI responsibly to accelerate research, outlining, editing, optimization, content repurposing, and performance analysis while ensuring originality, factual accuracy, regulatory awareness, brand voice integrity and brand consistency.

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field preferred.

• 7+ years of experience in B2B content marketing, content strategy, or product marketing. Healthcare technology or SaaS experience preferred. Demonstrated portfolio of high-quality marketing content.
• Experience supporting executive thought leadership, product marketing, sales enablement, webinars, conferences, and demand generation campaigns.