Fall - CE Research & Strategy Student

Position Summary

This position supports the Customer Experience Research and Strategy teams in developing and piloting a behavior-based affordability initiative using social marketing and behavioral science principles. The role will assist with literature reviews, customer research, concept testing, and program design to identify and influence key customer behaviors that improve energy use decisions and perceptions of affordability. Additionally, the intern will contribute to data analysis and insight development to evaluate pilot effectiveness and support strategies that improve customer satisfaction and engagement.

• Conduct literature reviews and synthesize research on social marketing, behavioral science, and behavior change frameworks to inform pilot design and strategy
• Support customer research activities, including concept testing, survey development, data collection, and analysis using tools such as Qualtrics
• Assist in designing and refining behavior-based interventions, including messaging, nudges, and customer communications tied to priority behaviors such as energy use and program participation
• Analyze customer data and pilot results to develop actionable insights, evaluate effectiveness, and support measurement of customer perception and satisfaction outcomes
• Collaborate with cross-functional teams to support pilot implementation, segmentation strategies, and development of dashboards or visualizations to track engagement and performance

Physical location: 3600 Midtown Dr., Tampa, FL 33607.

Working conditions:

Mostly in a normal office environment.

Part-Time, 20-30 hours per week.

The successful applicant should be enrolled in an accredited university as a college undergraduate or a graduate level post-secondary educational program in a related discipline for the first semester the student joins the program.

Co-Op Requirements:
Enrollment in the university’s co-op program (proof of enrollment required); if not eligible for co-op program (or program unavailable), the student will be considered an intern.

• Social Sciences
• Public Health
• Business

• Social Marketing
• Behavioral Sciences
• Behavioral Economics

Graduate Student (pursuing graduate degree) or Senior.

• Builds Strong, Collaborative Relationships
• Cultivates Innovation and Embraces Change
• Develops People and Teams
• Drives Operational Excellence for Customers
• Speaks Up on Safety, Health, and the Environment
• Takes Ownership & Acts with Integrity
• Thinks Strategically & Exercises Sound Judgement

A pre-employment drug screening, physical exam (as applicable), as well as a background check (including employment, criminal and motor vehicle) will also be conducted as part of the pre-employment screening.