Rifle Paper Co. Assistant Store Manager

About the Role:

Rifle Paper Co. is excited to bring its world to Tampa and is seeking an experienced, hospitality-driven Assistant Store Manager to help launch and support the long-term success of its newest retail location. Reporting to the Store Manager, this role will play a key part in establishing a welcoming, inspiring store environment while helping build a strong team and exceptional customer experience from day one.

Partnering closely with the Store Manager, the Assistant Store Manager will help bring the Rifle Paper Co. vision to life through daily leadership, team development, operational excellence, and elevated customer service. As a trusted leader and brand ambassador, this role will help cultivate a collaborative, high-performing team through active coaching, clear accountability, and consistent support, fostering a culture where creativity, connection, and teamwork thrive.

The Assistant Store Manager will also help ensure the brand’s collections are beautifully merchandised, maintain operational standards, and inspire the team to achieve key performance and financial goals. This role is ideal for someone who is passionate about delivering meaningful customer experiences, developing people, and bringing the Rifle Paper Co. brand to life through thoughtful leadership and genuine hospitality.

Rifle Paper Co. anticipates beginning the hiring process in mid-summer 2026, with the store opening planned for Fall 2026.

• Act as the ultimate brand ambassador of Rifle Paper Co., modeling the company’s core values and attributes for the team while bringing the products and brand to life.
• Warmly welcome every customer, sharing the unique brand story, design process, and “world of Rifle” with enthusiasm.
• Ensure a best-in-class customer experience through service standards and team engagement.
• Assist in leading the team to build personalized and authentic connections with customers, enhancing their loyalty and affinity to Rifle Paper Co.
• Cultivate a high-performing environment by consistently meeting or exceeding revenue targets and key performance indicators.
• Assist in overseeing daily store operations, including opening/closing procedures, cash management, and loss prevention.
• Analyze sales trends, customer behavior, and performance metrics to identify growth opportunities.
• Provide feedback to internal teams regarding customer feedback, trends, and operational insights.
• Assist in executing local brand-right initiatives to increase traffic and customer engagement, establishing the brand within the community.
• Maintain high visual standards with attention to detail, ensuring the sales floor and displays are consistently aligned with brand guidelines.
• Assist in communicating company initiatives, promotions, and product launches effectively to the team.
• Ensure store presentation, cleanliness, and organization meet company expectations.
• Assist in inventory management, replenishment, and stock organization.
• Assist the Store Manager in recruiting, hiring, training, and developing store team members, fostering a positive, inclusive, and accountable team culture aligned with company values.
• Support efforts to maintain financial excellence, including payroll and labor budgets, through creative scheduling to optimize productivity and profitability.
• Provide ongoing coaching, performance feedback, and development planning supported by company values.
• Maintain compliance with company policies, safety procedures, and operational standards.
• Perform other duties as assigned in support of business needs and organizational objectives.

• Bachelor’s degree in Business, Design, Hospitality, or Marketing.
• 3+ years of retail experience, including at least 1 year in an elevated leadership role.
• Strong understanding of retail KPIs and financial management with a proven track record of creatively driving sales through outstanding service and leading by example on the sales floor to achieve performance goals.
• Excellent leadership, coaching, communication, and team development skills to build trusting relationships with both the team and customers, finding genuine joy…