Digital Solutions Specialist​/Dental Equipment Sales

Straumann Group

Position Title: Digital Solutions Specialist/ Dental Equipment Sales

Location/s: Tampa (FL), United States

Job Category: Sales

Company: STUS - Straumann US

The Digital Solutions Specialist (DSS) works under a unified 'One Team' structure, supporting all brands across the Straumann Group. Reporting directly to the Digital Sales Director, the role expands beyond product-specific selling to a solution and workflow-based consultative model. The DSS acts as a product-neutral advisor, identifying cross-brand opportunities and driving integrated portfolio adoption. Responsibilities include partnering across CCS and Sales teams to deliver end-to-end digital workflows tailored to customer needs, ensuring strategic alignment and premium customer experience.

This position is responsible for, but not limited to, the following:

• Achieve or exceed sales goals in an assigned region through the effective selling and marketing of company products.
• Drive new leads, develop a strong sales pipeline, and implement strategies to increase short and long-term market penetration through engagement with the local commercial regional team.
• Follow up phone calls and/or Teams support with peers and customers.
• Co-travel with local Territory Manager team to drive opportunities in specified region.
• Product demonstrations in the specified region live or virtual.
• Digital event execution.
• Plan sales activity based on defined sales process to ensure that region meets or exceeds assigned monthly and/or annual sales goals.
• Coaches Territory Managers on digital solutions workflows & fields qualified digital leads.
• Supports regional Territory Managers with quoting large digital solutions bundle proposals.
• Collaborate on regional team meetings with their dental team peers and host business discussions regarding Digital Workflows to advance Territory Manager knowledge on how to position with clinicians & strategic accounts (labs, DSO, GPO, Edu. And others).
• Supports the implementation of Digital Plans in the Field; product launches, key projects, product testing, etc., serving as the local expert to DTMs & customers.
• Implements digital Lab Services Strategic Projects in the Field in close collaboration with Area Lab Business Development Managers.
• Analyze customer's digital business needs and opportunities; and plan with customer ways to increase business flow.
• Develop and maintain relationships with key influential thought leaders. Utilize these relationships to expand market share.
• Study and keep informed on company policies, new technologies, products, competitive activity, and other general information, as necessary.
• Manage assigned geographical territory within allocated expense budget.
• Working closely with the Digital Sales Director providing recommendations for priorities, timetables and manages resources/tasks as it relates to the businesses.
• Provides weekly, monthly, and quarterly projections of revenue and units. Provides input to the development of the annual sales forecast.
• General CRM
  
  Activities:
  
  Straumann Group SAP CRM provides a platform for every field-based employee to plan and measure activities to the current customer base and prospective customers.
• Applies advanced knowledge in sales to handle complex situations or accounts, where existing methods or procedures may not apply.
• Support all Straumann Group brands under the unified CCS structure.
• Shift focus from product-only selling to solution and workflow-based consultative selling.
• Act as a product-neutral advisor to identify cross-brand opportunities and integrated portfolio solutions.
• Drive adoption of digital workflows as a strategic differentiator against competitors.
• Participate in culture-building initiatives, onboarding exercises, and other activities.
• Ensure adherence with new compensation structure and performance KPIs.
• Provide strategic business support to customers, including efficiency and revenue growth consulting.
• Other related duties as assigned.
• Frequent travel (including overnight travel) is required and will vary depending upon the specific territory.

• High School Diploma
• 3+ years of sales experience in high-growth…