GTM Strategy & Enablement Leader

About the job GTM Strategy & Enablement Leader

We are looking for a Sales Enablement & GTM Operations Lead responsible for building and optimizing the execution layer behind our sales organization. This role focuses on improving pipeline quality, accelerating rep ramp, and making sales performance consistent and repeatable across the team.

• 5+ years of experience in sales enablement, sales operations, or sales management
• Strong experience in SMB or high-volume transactional sales environments
• Deep understanding of sales process design, pipeline management, and performance tracking
• Hands‑on experience with CRM systems (Hub Spot strongly preferred)
• Proven ability to build and enforce structured sales processes and playbooks
• Experience onboarding and ramping Account Executives (AEs)
• Ability to coach reps through structured feedback, QA, and pattern recognition
• Strong analytical mindset with experience building dashboards and performance tracking systems
• High attention to detail and operational discipline
• Strong ownership mindset with consistent follow‑through
• Ability to operate in a fast‑paced, execution‑driven environment

• Build and maintain sales playbooks across the funnel (scripts, objection handling, demo standards, close checklists)
• Own onboarding and ramping process for new AEs, reducing time to first close
• Run weekly pipeline reviews and enforce deal quality standards across all reps
• QA calls, demos, and meetings to identify gaps and improve execution
• Own outbound execution strategy (verticals, segmentation, messaging direction, sequencing)
• Define ICP, targeting logic, and pipeline quality thresholds
• Approve outbound messaging for campaigns
• Evaluate lead sources and manage vendor feedback loops
• Build dashboards and rep scorecards for performance tracking
• Manage daily activity cadence for BDRs and offshore AEs
• Coordinate recurring sales training and enablement sessions

• Experience supporting outbound-heavy sales teams
• Experience working with offshore or distributed teams
• Familiarity with outbound tools and sales automation platforms
• Experience managing lead vendors or performance marketing feedback loops
• Background in fintech, payments, or POS/retail

Pipeline quality — qualified demos meeting defined standards (50%)
Rep ramp time — speed from hire to first closed deal (25%)
Source efficiency — cost per installed merchant by lead source (25%)

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and company holidays
• Hybrid work schedule with in‑office collaboration
• High ownership role with direct impact on company growth