Business Development Rep - Off Premise - Liquor

Job Description

Location:

Tampa, FL, USA

Position Title: Business Development Rep - Total Beverage (Liquor, Wine, Beer, Non-Alcoholic & Mixers)
FLSA: Exempt

The Total Beverage Representative is responsible for managing and growing a defined sales territory through the execution of a total beverage strategy, selling liquor, wine, beer, non‑alcoholic beverages, and mixers across all assigned accounts. This role operates as an independent contributor, owning account relationships, driving sales growth, and executing company and supplier initiatives, with support and guidance from sales leadership. Strategically leverage portfolio of products to sell and service assigned accounts in order to meet company objectives for volume and distribution.

• Manage and grow all assigned accounts within the territory, driving volume, revenue, and market share
• Sell and promote a full portfolio of liquor, wine, beer, non‑alcoholic beverages, and mixers
• Identify new business opportunities, open new accounts, and expand distribution within existing accounts
• Develop and execute territory‑level sales plans aligned with company and supplier goals
• Analyze sales performance and adjust strategies to maximize results

• Build and maintain strong relationships with on‑ and off‑premise customers
• Ensure consistent account coverage through organized routing and scheduling
• Execute promotions, pricing strategies, displays, and merchandising standards
• Maintain proper inventory levels, product placement, and point‑of‑sale execution
• Act as a trusted advisor by sharing product knowledge and category insights across all beverage segments

• Monitor competitive activity and communicate insights to leadership
• Support supplier initiatives, brand standards, and in‑market activations
• Stay informed on trends across spirits, wine, beer, and non‑alcoholic categories
• Represent the company and its brands professionally in the marketplace
• Partner with sales leadership for coaching, development, and performance feedback
• Participate in team meetings, trainings, and ride‑withs to enhance skills and effectiveness
• Continuously build knowledge across all beverage categories to support a total beverage selling approach
• Communicate with route drivers in order to resolve customer needs
• Is responsible for successful completion of Brew U Training modules

• Deliver special product orders to accounts when needed
• Perform any additional duties and special tasks assigned by management team

• Proven ability to work independently and manage a territory effectively
• Strong relationship‑building, communication, and negotiation skills
• Results‑driven with solid analytical and problem‑solving abilities
• Highly organized with strong time‑management skills
• Proficiency in Microsoft Office and sales/reporting tools
• Able to perform effectively in an unstructured work environment and adapt to changing priorities
• Able to organize tasks, be attentive to details, and work in a multi‑tasking environment
• Constructively work under stress and pressure and provide courteous, timely service to customers
• Good follow‑up skills; initiative and drive; goal oriented
• Resilient, open to constructive criticism, exhibits patience and tact with customers
• Displays a high energy level; flexible to work long and irregular hours
• Able to prospect and close sales; compute prices of products for customers
• Able to communicate clearly with customers and team members, process necessary paperwork, and solve problems

• Must use own means of transportation (vehicle) to service customer accounts/venues
• Must regularly unload products averaging 40 lbs., up to 49 lbs., and transport into customer accounts
• Requires ability to move easily around account premises for inventory and display of P.O.S.
• Able to rotate product in coolers and on shelves

• Previous liquor sales experience (minimum of 5+ years)
• Strong knowledge of liquor, wine, beer, non‑alcoholic beverages, and mixers
• Valid D driver’s license required

• Regular exposure to extreme temperatures, outdoor weather, including wet and/or humid conditions
• Occasional exposure to risk of electrical shock, chemicals, machinery with moving parts, high places, and loud noise

The statements above are intended to describe the general nature and level of work being performed by people assigned to this job. Other duties may be assigned as needed.