Independent Sales Representative Tampa, FL

General Purpose of Job

As an Independent Sales Representative for the Independent Drug channel at L&R Distributors, the ideal candidate will lead the strategic growth and customer success initiatives across a defined geographic territory. This critical role focuses on increasing sales, expanding product categories, enhancing in‑store execution, and strengthening customer relationships within the highly entrepreneurial independent drug retail market.

• 10% commission on all NEW accounts (first invoice only)
• Regular 8% commission rate on all ongoing sales for existing accounts
• Commission is paid on collected invoices per company terms
• No cap on earnings

• Identify, prospect, and open new retail accounts within assigned territory
• Present product lines, promotions, and programs to potential customers
• Onboard new accounts and ensure successful first orders
• Maintain accurate prospect and new account records
• Service existing accounts on a regular schedule
• Write accurate and timely sales orders
• Maintain merchandising standards and product placement
• Share new items, seasonal programs, and promotions with customers
• Monitor inventory levels and recommend appropriate reorders
• Maintain accurate visit logs, orders, and notes as required
• Communicate account issues, opportunities, and feedback
• Follow company processes for orders, returns, and credits
• Develop and execute a strategic sales plan tailored to the unique needs of the Independent Drug class of trade
• Drive topline sales growth through upselling, cross‑category expansion, and promotion execution
• Identify and open new departments or categories within existing accounts
• Serve as the primary point of contact for assigned independent drugstore accounts, ensuring customer satisfaction and long‑term retention
• Conduct regular business reviews with store ownership/management to identify opportunities, resolve issues, and align on objectives

• Operates as a 1099 independent contractor
• Responsible for own taxes, insurance, and expenses
• Uses own vehicle, phone, and equipment
• Sets daily schedule while meeting service and performance expectations
• Partner closely with Inside Sales and Telesales for coordinated account management and growth
• Work in tandem with the Merchandising team to ensure optimal product placement, planogram compliance, and inventory flow
• Maintain a defined, high‑potential geographic territory with assigned account coverage and clear boundaries to avoid overlap and maximize impact
• Use sales analytics and market insights to prioritize accounts and focus efforts on high‑return opportunities
• Visit stores regularly to ensure merchandising standards, promotional compliance, and product availability
• Engage with store owners and staff to build rapport and gather feedback to improve product performance
• Assess inventory levels, reorder needs, and promotional sell‑through
• Utilize handheld devices or tablets to place orders, track mileage, and manage sales activity

• Business LLC
• Business Insurance (General, Auto & Workers Compensation Policies Included)
• 1‑2 years of CPG sales experience, preferably within the independent retail or drug channel
• Experience selling into the independent retail channel
• Demonstrated success in territory management, business development, and customer relationship building
• Strong communication, presentation, and negotiation skills
• Collaborative mindset with experience leading cross‑functional initiatives
• Tech‑savvy; proficient in Microsoft Office Suite and sales enablement tools
• Self‑starter with excellent organizational and time‑management skills
• Moderate physical activity (lifting up to 20lbs, store merchandising duties, standing and walking for extended periods)
• Requires frequent travel via personal vehicle within assigned territory
• Flexibility in working hours based on route and customer availability