Sales Manager, Convenience

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What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

What is Cirkul?

Cirkul is a rapidly growing beverage technology company on a mission to make a healthier world by helping people enjoy drinking more water.

The team at Cirkul developed an innovative beverage delivery system that makes drinking more water delicious, fun, and personalized. The technology reduces the shipping weight of bottled beverages by 96% and uses 84% less plastic. Cirkul offers its customers 100+ unique flavors, all with no sugar, zero calories, no artificial colors, and a range of functional enhancements online, at Walmart, and other retailers across the United States.

Hundreds of thousands of consumers are using Cirkul to transition from single-use plastics and sugar-filled beverages to healthier, better-for-you alternatives.

What is this role?

The Sales Manager, Convenience at Cirkul is a strategic and operational leader responsible for accelerating growth in the convenience retail channel. This role blends category management expertise with direct sales execution - owning account relationships, growing shelf presence, and ensuring our products deliver in high-velocity, impulse-driven environments. You’ll serve as a critical connector between internal teams and retail partners, using data, insights, and executional excellence to drive revenue, expand distribution, and enhance the shopper experience across the C-store landscape.

What does an average day look like?

Driving Results:

• Own and exceed sales targets for the convenience channel across key retail accounts.
• Identify performance gaps by market or store and take action — whether it’s a stocking issue, merchandising challenge, or promotional need.
• Optimize assortment, pricing, and promotional strategies to grow sales and profit.
• Manage trade spend effectively to maximize ROI and brand impact at retail.

• Build and execute comprehensive sales plans that drive volume, velocity, and brand visibility.
• Lead conversations internally and externally about what’s working and what’s not with a bias toward solutions and accountability.
• Ensure product availability and execution by partnering closely with store-level teams, distributors, and operations.

• Analyze sales, syndicated data, and shopper insights to drive fact-based decisions.
• Adjust tactics based on store-level trends, seasonality, and competitive dynamics.
• Create channel-specific strategies that align with company objectives while meeting the unique needs of convenience shoppers.

• Build strong, trusted partnerships with retail buyers, distributors, and store operators.
• Collaborate cross-functionally with Marketing, Supply Chain, Finance, and Product teams to deliver cohesive retail programs.
• Represent Cirkul externally with professionalism and internally as a subject-matter expert on the channel.

• Communicate with clarity, consistency, and transparency both internally and externally.
• Deliver against commitments and maintain high standards for data accuracy, reporting, and follow-through.
• Ensure all retail activations uphold Cirkul’s quality, integrity, and brand reputation.

• Understand the mindset of the convenience shopper and how to win at retail.
• Tailor programs to resonate within the unique context of the C-store environment.
• Champion customer insights to influence product launches, marketing plans, and merchandising.

• 7+ years of experience in CPG sales, category management, or trade marketing, with a strong focus on convenience.
• Proven success in managing retail accounts, securing shelf space, and driving revenue growth.
• Experience interpreting syndicated and POS data to inform business decisions.
• Strong understanding of promotional planning, retail execution, and shopper behavior in high-velocity environments.
• Exceptional communication, relationship-building, and organizational skills.
• Proficiency in Google Workspace…