Business Development Representative

Business Development Representative, CPGR — North America

Centric Software is looking for a motivated and commercially driven Business Development Representative to support our growing CPGR business in North America.

CPGR at Centric includes Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label. These are strategic growth markets where companies are under pressure to accelerate innovation, manage complex product data, improve formulation and recipe processes, streamline packaging and artwork workflows, support regulatory and compliance requirements, and reduce reliance on spreadsheets and disconnected systems.

As a Business Development Representative, you will play a key role in generating new business opportunities and building qualified pipeline for the North American CPGR Sales team. You will identify and engage target accounts, research relevant buyer personas, execute outbound outreach, qualify prospects, and support event-driven pipeline generation.

This role is ideal for someone who is curious, resilient, organized, and eager to build expertise in enterprise software sales within the consumer products and retail industries. You will work closely with Sales Executives, Marketing, Solution Consulting, and CPGR leadership to introduce target accounts to Centric's product lifecycle management and product innovation solutions.

As a BDR you will help build awareness and generate qualified sales opportunities across priority accounts in Food & Beverage, Cosmetics & Personal Care, and Retail / Private Label. Your work will directly support Centric's growth in markets where product complexity, speed to market, compliance, sustainability, and supplier collaboration are increasingly important.

You will be responsible for researching accounts, identifying key stakeholders, executing personalized outbound outreach, qualifying early-stage opportunities, and ensuring strong handoffs to Sales.

• Identify and engage target accounts across Food & Beverage, Cosmetics & Personal Care, Retail, Grocery Retail, and Private Label.
• Generate qualified meetings and Sales Accepted Leads for the North American CPGR Sales team.
• Conduct early-stage discovery to understand business needs, current processes, pain points, and potential fit with Centric.
• Ensure meetings are qualified before handoff to Sales.
• Focus on pipeline quality, not just activity or meeting volume.
• Document prospect context, business pain, next steps, and qualification notes in Salesforce.

• Lead outbound prospecting through email, phone, Linked In, and event-driven outreach.
• Tailor messaging by industry, persona, and business challenge.
• Create personalized outreach based on account research and relevant business triggers.
• Build talk tracks for key personas including R&D, Product Development, Innovation, Regulatory, Quality, Packaging, Private Label, Sourcing, Sustainability, and IT.
• Test and refine messaging based on response rates, meeting conversion, and Sales feedback.
• Maintain consistent follow-up with prospects and target accounts.

• Research and map target accounts across North America.
• Identify key contacts and buying groups within priority accounts.
• Capture relevant account intelligence, including company size, product categories, private label relevance, product complexity, regulatory exposure, innovation intensity, recent business triggers, and likely system landscape.
• Build context around current tools, manual workflows, spreadsheet reliance, and potential Centric fit where available.
• Collaborate with Sales Executives to prioritize accounts and refine outreach strategy.

• Support pipeline generation around priority industry events.
• Build pre-event target account and contact lists.
• Conduct pre-event outreach to book meetings.
• Coordinate with Sales and Marketing on event follow-up.
• Capture buyer feedback, market insights, and competitor observations.
• Ensure post-event follow-up is timely, structured, and documented.

Develop a…