Director of Food Service Channel

• Develop and execute the overall growth strategy for the food service channel.
• Establish annual and long-range channel objectives, priorities, and commercial plans.
• Identify and prioritize market segments, customers, applications, and partnerships with the strongest potential for profitable growth.
• Expand food service filtration sales through distributors, service companies, food service equipment manufacturers, strategic accounts, and other emerging channels.
• Evaluate channel performance, market trends, competitive activity, customer needs, and sales data to identify opportunities.
• Develop strategies to increase market share, strengthen customer retention, and improve pipeline quality.
• Lead the development of business cases for new customers, channel partnerships, product applications, and market opportunities.
• Ensure commercial activities align with company growth objectives and channel priorities.

• Lead efforts to identify, qualify, and win new food service filtration business.
• Build relationships with targeted distributors, service organizations, equipment manufacturers, and strategic end users.
• Evaluate new market applications and recommend opportunities for investment or development.
• Partner with Marketing and Product teams on channel-specific positioning, sales tools, launch materials, and customer communications.

• Serve as the senior commercial leader for key food service customers and strategic channel partners.
• Build productive relationships with senior decision-makers and key stakeholders at existing and prospective customers.
• Act as an executive escalation point for significant customer opportunities, concerns, or performance issues.
• Guide the team in developing strategic account plans that identify customer priorities, growth opportunities, risks, and required resources.
• Participate directly in major customer negotiations, commercial agreements, and strategic business reviews.
• Ensure account strategies balance customer needs with profitability, operational capability, and long-term business objectives.
• Establish consistent expectations for customer service, responsiveness, communication, and follow-through across the team.
• Monitor customer satisfaction and retention, addressing issues before they affect long-term partnerships.

• Lead, coach, and develop a team responsible for food service sales, account management, and business development.
• Establish clear team goals, accountabilities, performance measures, and expectations.
• Translate channel objectives into clear team and individual priorities.
• Conduct regular business, pipeline, forecast, and account reviews with team members.
• Foster a collaborative, accountable, customer-focused team culture.

• Bachelor's degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and relevant experience.
• 8+ years of progressive experience in sales, business development, channel management, strategic account management, or a related commercial function.
• Demonstrated experience leading and developing sales, account management, or business development professionals.
• Proven record of achieving profitable growth and delivering results against commercial objectives.
• Strong business and financial acumen, including forecasting, pricing, profitability, pipeline management, and commercial decision-making.
• Demonstrated ability to build effective relationships with senior customer and internal stakeholders.
• Strong negotiation, presentation, written, and executive communication skills.
• Ability to manage multiple strategic priorities and make effective decisions in a changing environment.
• Proficiency with Microsoft Office and customer relationship management tools.
• Ability to travel approximately 30-40%, based on customer and business needs.
• Experience in water filtration, water treatment, food service equipment, food service distribution, commercial equipment, or a related industry preferred.

Equal Opportunity Employer
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