Director, Ticket Sales | TB Rays

ABOUT LEGENDS GLOBAL Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We power unforgettable experiences through a fully integrated suite of premium services—delivered seamlessly through our white-label model to keep our partners front and center.

With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale and expertise across every touchpoint—from feasibility and consulting to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking.

At Legends Global, you’ll help shape the future of sports and live entertainment, working on projects that leave a lasting legacy alongside people who play to win. Our core values—Align, Scale, Connect, Team, Win—guide how we show up every day and at every level. We surround our people with experts to learn from, build a culture rooted in collaboration, and recognize real impact.

If you’re driven to work on the biggest stages in sports and entertainment and want to be part of the unstoppable team behind the world’s greatest live events, venues, and brands—this is where you belong.

ABOUT

THE ROLE The Director of Ticket Sales serves as the day-to-day sales operations’ leader for premium seating sales and sales team performance management, reporting to the VP of Sales & Service. This role focuses intensely on frontline sales management, team coaching, activity tracking, and conversion optimization throughout the multi-year construction phase and 2029 opening. The Director combines tactical sales leadership with meticulous performance monitoring, creating a high-activity, results-driven sales culture.

ABOUT THE PROJECT/VENUEThe Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. This public-private partnership anchors the Champions Quarter mixed-use district. With 11,500 premium seats designed to set new MLB benchmarks, Legends Global seeks exceptional leaders to drive this transformational project.

WHAT YOU’LL DO (KEY RESPONSIBILITIES & OUTCOMES)
Daily Sales Team Management & Coaching Lead, coach, and develop team of Premium Sales Managers, Account Executives and Sales Coordinator responsible for premium sales

Conduct daily team meetings to review priorities, share best practices, and maintain high energy and momentum

Provide hands-on coaching including ride-alongs, presentation reviews, and personalized development plans

Monitor individual behaviors and activities daily ensuring adequate prospecting and pipeline development

Hold team accountable to activity standards: calls, appointments, presentations, proposals, contracts closed

Create competitive, supportive environment recognizing top performers while developing emerging talent

Performance Tracking & KPI Management Establish and monitor comprehensive KPIs: calls per day, appointments per week, close rate, average deal size, pipeline velocity, forecast accuracy

Review CRM data daily to assess pipeline health, identify at-risk opportunities, and address performance gaps Generate weekly activity reports, conversion analysis, and performance dashboards for leadership review

Conduct weekly one-on-one pipeline reviews with each sales team member

Implement performance improvement plans for underperforming members with clear expectations

Sales Activity & Conversion Optimization Drive consistent, high-volume prospecting and lead generation maintaining robust pipeline throughout construction

Develop and refine sales scripts and objection responses addressing pre-opening sales challenges

Optimize lead qualification processes focusing effort on highest-probability…