Director, Reseller Sales

Who we are

Over 600 employees strong, Asure sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Our HCM platform empowers more than 100,000 clients to build great teams and better manage their people while staying compliant in an ever-changing HR legislative landscape.

Asure’s HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ranging from online compliance tools to a fully outsourced HR department.

This is a hybrid position and can be based in any of Asure's hub office locations including Austin, TX;
Santa Ana, CA;
Burlington, VT;
Cherry Hill, NJ;
Rochester, NY;
Tampa, FL; or Nashville, TN.

The Director, Reseller Sales, is responsible for leading, coaching, and developing a team of Reseller Account Executives focused on growing revenue, expanding product adoption, and strengthening relationships across Asure’s service bureau and reseller client base. This leader owns team performance against revenue and retention objectives, drives consistent account planning and execution, and partners cross-functionally to ensure clients receive strategic guidance, effective solutions, and a high-quality experience.

• Lead, coach, and develop a team of Reseller Account Executives to achieve individual and team revenue, product adoption, client satisfaction, and retention goals.
• Set clear performance expectations, inspect pipeline and account activity, provide regular feedback, and create development plans that improve selling effectiveness and client engagement.
• Own team-level revenue performance for assigned service bureau and reseller clients, including year-over-year growth, cross-sell opportunities, expansion strategy, and forecast accuracy.
• Establish and reinforce consistent account planning practices, ensuring each client plan includes expansion opportunities, product adoption priorities, market trends, compliance considerations, and relationship strategies.
• Partner with Sales, Marketing, Client Services, Product, Implementation, and other internal teams to support client needs, resolve escalations, and improve the overall partner and reseller experience.
• Build and maintain strategic relationships with key reseller and service bureau clients, serving as an executive point of contact and advocating for long-term success.
• Analyze client performance, adoption trends, pipeline health, and market conditions to identify growth opportunities and operational improvements.
• Support sales enablement, product demonstrations, training initiatives, and messaging that help the team effectively position Asure products and services.
• Promote positive relationships with clients, partners, vendors, distributors, and internal stakeholders while modeling professionalism, accountability, and client advocacy.
• Prepare and present performance updates, forecasts, business reviews, and strategic recommendations to senior leadership.

• Bachelor’s degree preferred.
• 10+ years of experience in HCM, SaaS, reseller, partner, account management, client success, or sales leadership roles preferred.
• Prior experience leading, coaching, and developing quota-carrying account management or sales professionals.
• Proven track record of achieving revenue growth, retention, cross-sell, product adoption, and client satisfaction objectives.
• Strong business acumen with the ability to analyze client needs, market trends, compliance impacts, pipeline data, and performance metrics.
• Excellent leadership, communication, presentation,…