Vice President, Sales & Service | TB Rays

ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow.

The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

The Vice President, Sales & Service owns revenue execution for the Tampa Bay Rays premium seating program — full accountability for 11,500 premium seats across a multi-year pre-opening cycle. Reporting to the Senior Vice President and leading the Directors of Ticket Sales, Suites, and Service, you will build the team, the process, and the pipeline that turn a ballpark under construction into committed premium inventory well before first pitch.

This role aligns Rays ownership and Legends Global leadership around a single revenue plan, scales sales practices proven across our network of 450+ venues, and earns wins measured in signed contracts rather than activity. The standards you set in the next four years will define how this venue performs commercially for decades.

The Tampa Bay Rays are developing a state-of-the-art ballpark at Hillsborough College in Tampa’s Westshore district, targeting a 2029 opening. The public-private partnership anchors the Champions Quarter mixed-use district and brings 11,500 premium seats to market — an inventory designed to set new MLB benchmarks. Legends Global leads premium sales strategy and execution for the project, from the premium experience center through opening day.

This is a build-from-zero program: no existing book of business, no seats to walk a client through, and a fixed date on the calendar. It is one of the most visible premium sales assignments in professional sports.

Own the strategic business plan for premium seating revenue across all product categories, carrying direct accountability for annual and multi-year targets through construction and pre-opening. Lead the conversion strategy that turns premium experience center visits into committed seat holders, equipping the team to sell the venue vision before there is a venue to walk. Manage the full multi-year cycle from lead generation through contract execution, and report revenue position on a set cadence to the SVP, Rays leadership, and project stakeholders.

Hire, train, and develop a premium sales team capable of holding its standards through an extended, high-stakes MLB sales cycle. Coach sales executives on consultative selling, presentation, objection handling, and relationship development with C-suite and high-net-worth buyers. Run pipeline reviews and forecasting with the Directors of Ticket Sales, Suites, and Service, and hold the team accountable to individual and collective goals.

Build the sales processes, qualification criteria, lead routing, and territory management purpose-built for selling a venue under construction. Implement Salesforce workflows and sales methodologies that produce accurate forecasting, real pipeline visibility, and data-driven decisions. Partner with the Directors of Analytics and Marketing on prospect scoring,…