Product SME – Trade Promotion Management; TPM

Role

Title:

Product SME – Trade Promotion Management (TPM)

Location: Philippines, Indonesia, Vietnam

Function: Uni Ops / IT – Customer Development

Reports to: TPM Product Owner

Trade Promotion Management helps Unilever plan, execute, and evaluate trade investments so we spend wisely, collaborate better with customers, and grow profitably. As markets evolve, we are scaling our solution and standardizing how we work—so that every market gets the maximum value from trade promotions. We are looking for a Product SME in Trade Promotion Management to be the go-to expert for business processes and product usage.

You will help markets adopt our global model, translate local needs into clear guidance, and shape the future of our product.

The Product SME – TPM will serve as a functional and product expert for the TPM solution, supporting deployments, product enhancements, process alignment, business readiness, and ongoing market operations. This role will support the broader TPM programme globally, collaborating with Product Owners, Platform teams, and Customer Development (CD) and customer operations stakeholders. The focus of this role is Product, business and functional process expertise, with the ability to translate market needs into product usage, best practices, and functional guidance while contributing to product roadmap and strategy.

• Guide markets on trade promotion processes such as promotions planning, funding, and trade accruals.
• Explain product behavior, constraints, and best practices in clear, practical terms.
• Help markets align to standardized global processes while addressing local planning realities.

• Assess new market requirements and fit with our global approach.
• Prepare markets for testing by translating real-life scenarios and defining expected outcomes.
• Validate new features and enhancements from a business point of view before wider rollout.
• Serve as the first line of functional support for live-market questions.

• Lead communication, training, and hands-on enablement to drive user adoption.
• Partner with delivery leads on day-to-day operations and escalations to keep programs on track.
• Take ownership of change management activities, including tracking and helping deliver business benefits.

• Provide input to the product roadmap based on market feedback, priorities, and process gaps.
• Champion consistent functional usage across markets. Represent business needs and functional feasibility in cross-market forums.

• Experience leading process change, standardization, and user adoption in complex environments.
• Ability to influence and simplify—challenging assumptions constructively and turn complexity into clear guidance.
• Confidence working with enterprise systems (experience with trade promotion, revenue growth, or sales solutions is a plus).
• Familiarity with customer relationship management platforms such as Salesforce is an advantage, not a requirement.
• Strength in cross-functional collaboration—comfortable engaging with both technical and business teams.
• A solid understanding of Customer Development–related processes (for example: promotions, trade profitability, customer return on investment, distributor and modern trade structures).
• Clear, audience-aware communication skills—able to make functional concepts understandable and actionable.

• Highly organized, able to plan and deliver to a clear set of actions.
• Strong at multitasking and adapting quickly to change.
• Skilled at building relationships, managing competing priorities, securing buy-in, and resolving conflict.
• Proactive, independent, and structured in your approach.

• Shape how markets invest for growth:
  Influence how trade promotions are planned, executed, and measured.
• Partner globally:
  Work closely with Customer Development, customer operations and hubs teams and various other product teams across countries.
• Build rare expertise:
  Deepen your knowledge in Trade Promotion Management, value realization,…