B&W Sunsilk Content Specialist

B&W Indonesia Sunsilk Content Specialist page is loaded## B&W Indonesia Sunsilk Content Specialist locations:
Tangerang, Indonesia time type:
Full time posted on:
Posted Todaytime left to apply:
End Date:
January 19, 2026 (13 days left to apply) job requisition :
R-1172164
** Unilever is currently hiring for B&W Indonesia Sunsilk Content Specialist based in Grha Unilever, Indonesia
**** Job Purpose
** Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
We’re looking for Sunsilk Content Strategy Lead to help shape the future of beauty in Indonesia. In this role, you’ll develop content strategies that connect global brand direction with local beauty trends and culture. You’ll lead the entire content creation process, work closely with agencies and creators, and ensure everything we produce is authentic, engaging, and impactful.  You’ll also analyze performance and continuously improve our approach to reach and connect with our audience.

This role offers exciting opportunities for growth and creativity in a dynamic, purpose-driven environment.

** Main Responsibilities
*** Lead the development and execution of a market-specific content strategy that aligns with the global brand direction while resonating deeply with local cultural nuances and beauty trends.
* Act as the brand's expert on the local market, possessing an intimate understanding of the local market culture, communities, and social media platforms, with a particular focus on beauty trends.
* Oversee the end-to-end digital content creation process, from ideation and planning to execution and optimisation, ensuring all content aligns with brand guidelines and resonates with the communities we are engaging with.
* Manage the relationship with key agency partners by providing clear and insightful briefs that Content Supply Chain (powered by AI) and the local creator ecosystem.
* Ensuring digital content is culturally relevant, engaging and authentic content output.
* Continuously analyse content performance metrics, derive actionable insights, and adapt the content strategy to optimise engagement, reach, and overall ROI.
** Experience & Qualification
*** 2.5+ years in Marketing field. Skilled in driving brand engagement and adapting to a fast-paced environment.
* Content Creation Leadership:
Proven experience in leading creative content teams or projects, ideally in beauty or a related industry (fashion, lifestyle).
* Social Media Content Creation:
Experience as a social media content creator is highly desirable with strong understanding for local culture and platform nuances and trends.
* Beauty Product Knowledge:
Strong understanding of beauty products, trends, ingredients, and industry terminology across makeup, skincare, haircare, etc.
* Proven Strategic & Creative

Skills:

A portfolio demonstrating strong content strategy development, execution, and a track record of creating engaging, on-brand content.
* Tech-Forward Approach:
Experience exploring and implementing new content creation technologies, with a willingness to embrace and experiment with AI tools.
* Agency Management:
Proven success briefing, managing, and collaborating effectively with external agencies, ensuring high-quality output and brand consistency.
* Data-Driven Mindset:
Comfort using analytics to measure content performance, derive insights, and make data-informed decisions to optimise content strategy.
* Gen AI Application (preferred):
Demonstrable experience using generative AI tools for content creation
** Skill  Core Content Creation & Leadership
*** Exceptional Writing & Editing:
Mastery of grammar, tone, and crafting compelling beauty-focused copy across various formats (social posts, video scripts, etc.).
* Visual Storytelling:
Strong understanding of visual elements (photography, video, graphics) and how they contribute to brand storytelling in beauty.
* Content Strategy:
Ability to develop and execute data-driven content plans aligned with brand goals, target audience, and different platforms.
* Team & Project Management:
Experience leading, motivating, and providing clear direction to internal teams and…