Senior Content Creator

Responsibilities

• Develop and lead content strategies across digital platforms (Tik Tok, Instagram, You Tube, Reels, etc.) aligned with brand objectives.
• Create strong creative concepts, storytelling angles, and campaign ideas that drive engagement, awareness, and conversion.
• Produce detailed creative briefs, storyboards, and content guidelines for the production team.
• Work closely with videographers, photographers, editors, and designers to ensure all content aligns with the brand’s creative direction.
• Oversee content production schedules and ensure execution meets strategic goals and deadlines.
• Analyze content performance data, audience behavior, and platform trends to refine strategy and optimize results.
• Collaborate with the marketing team to ensure content supports ongoing campaigns, product launches, and brand initiatives.
• Provide constructive feedback and creative guidance to junior creators and production team members.
• Stay updated with industry trends, competitor activities, and new content formats to keep the brand relevant and competitive.
• Ensure consistency in brand tone, visual identity, and messaging across all published content.

• Bachelor’s degree in Communication, Marketing, Visual Communication Design, or related fields.
• Minimum 3–5 years of experience as a Content Creator, Creative Strategist, or similar role.
• Strong expertise in content ideation, storytelling, and campaign development.
• Deep understanding of social media trends, audience insights, and platform algorithms.
• Skilled in creating creative briefs, mood boards, and production direction.
• Experience overseeing content production, including planning shoots and guiding videographers/editors.
• Strong analytical skills with the ability to interpret content metrics and optimize strategy.
• Excellent communication and leadership abilities, able to guide junior team members.
• Highly creative, organized, detail-oriented, and able to work under tight deadlines.
• Proficiency in using content planning tools, trend research tools, and basic creative software is a plus.
• Proactive, adaptable, and comfortable working in a fast-paced creative environment.