Marketing Funding

Company Description PT BPR Cahaya Arthasejati (“Bank Cahaya”) is a modern financial institution that provides secure, fast, and reliable digital banking services for personal and business needs. The bank offers a range of solutions including savings, transfers, bill payments, and other financial services designed for convenience and ease of use. Bank Cahaya focuses on delivering a seamless digital experience while maintaining strong standards of security and trust.

The organization values innovation, customer-centric service, and operational excellence. Team members are encouraged to contribute ideas that enhance products, services, and customer satisfaction.

Role Description This is a full-time, on-site Marketing Funding role based in Kota Tangerang. The Marketing Funding professional will be responsible for developing and executing strategies to grow third-party funds, including savings and deposit products, in line with the bank’s targets. Daily activities include identifying and approaching prospective clients, maintaining relationships with existing customers, and promoting funding products through both direct and indirect marketing channels.

The role involves analyzing market trends, customer profiles, and competitor offerings to refine funding strategies and campaigns. The Marketing Funding professional will collaborate with internal teams such as branch operations, credit, and digital banking to ensure a consistent customer experience and effective product positioning, while preparing regular reports on performance, pipeline, and market feedback.

Qualifications

• Strong Funding and Finance skills, with experience in growing third-party funds and understanding banking products.
• Solid Analytical Skills and familiarity with Investments to assess market opportunities, customer segments, and product performance.
• Effective Communication skills, including the ability to present value propositions clearly and build long-term relationships with customers and partners.
• Background in banking, finance, or related fields; prior experience in funding, liability marketing, or relationship management is highly desirable.
• Bachelor’s degree in Finance, Banking, Business, Economics, or a related discipline, or equivalent practical experience.
• Comfort working with targets and KPIs, with a proactive, results-oriented, and ethical approach to sales and customer service.
• Ability to work on-site in Kota Tangerang and collaborate effectively with cross-functional teams.