Product Marketing Manager

The primary responsibility is to drive the successful introduction of new products and manage the life cycle within the local sales companies. In addition to this, she/he has the power to steer and push the portfolio through the organization, influencing its strategic direction. The focus is on the products themselves, rather than the industry as a whole, and she/he plays a pivotal role in promoting products and indirectly supporting sales to high-potential new and existing customers.

She/he will take charge of managing the portfolio in the market, overseeing phase in, phase out, positioning, strategy, growth programs, and competitiveness. Furthermore, she/he will act as a product and technology trainer, sharing expertise with others. While holding responsibility for turnover she/he won't have specific customer responsibility. Her/him understanding of target applications and solutions equips them to identify and develop business opportunities, ensuring that the market is thoroughly analyzed and a clear focus is defined.

• Drives profitable growth through regional product steering
• Improves gross margin and commercial discipline
• Increases forecast accuracy and supply reliability
• Accelerates revenue realization across the lifecycle
• Expands portfolio contribution and competitiveness
• Supports investment decision-making and local capability building
• Introduces structured product steering governance
• Continuously optimizes portfolio and segmentation
• Drives lifecycle excellence and change adoption
• Enables “test-and-learn” innovation
• Improves commercial effectiveness through new go-to-market approaches
• Builds capability for scalable growth
• To perform any ad-hoc tasks assigned from Line Manager

Bachelor’s degree in Engineering (Mechanical/Mechatronics)

• 3-4 years in relevant business experience necessary
• Marketing or Business Management experience highly desirable
• Experience in Industrial Automation either in product marketing, market research or product management/development functions
• Experience to handle product life cycle management and implementation of product marketing activities
• Industry knowledge in Process Automation and/or Life Technologies domains is highly advantageous

Reference code: 14336

Location:

Indonesia or Malaysia

Company:
Festo

Hirer responsiveness Salary match Number of applicants

Festo is a leading world-wide supplier of automation technology and the performance leader in industrial training and education programs. Our aim : maximized productivity and competitiveness for our customers.

At a Glance

Founded in 1925, our business sectors comprise Automation - automation technology and Didactic - learning systems, training and consulting; with a turnover of 3.1 billion euros.

20,100 employees globally, we supply penumatic and electrical automation technology for 300,000 customers in over 35 industries, providing approximately 15,000 customer solutions per year and investing around 8% of turnover for Research & Development, with 100 new patents every year.

We are present in 61 countries with over 250 branch offices and authorized agencies in a further 40 countries, as well as worlwide after-sales service in 176 countries.

Financially Independent

Festo is an internationally operating family-owned company in its third generation, which covers its financial needs by its own means. Because of that , we are not bound by the capital market, but solely our customers, employees and business partners. This enables us to plan over the long term in dynamic markets and to do business in a sustainable manner.

Socially Commited

As a family-owned company, we act from a holistic perspective. We take responsiblity for our actions globally and locally, and want to contribute to the quality of life and conservation of resources where we operate with new technologies, knowledge and education.

Festo has been present in Indonesia since 1989. We are headquartered in BSD Industrial Area in Serpong, Tangerang; and have sales representatives in Bandung, Batam, Makassar, Medan, Semarang, and Surabaya.

WE ARE THE ENGINEERS OF PRODUCTIVITY

Festo is a leading world-wide supplier of automation…