Retail Brand Manager

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• Develop and implement brand strategies to align with the company’s vision and goals.
• Research market trends, consumer behavior, and competitor activity to adapt the brand's approach.
• Ensure that the brand positioning is consistent across all touchpoints, including in-store displays, marketing materials, and digital platforms.

Marketing Campaigns

• Plan and execute marketing campaigns (both online and offline) to promote new shoe collections, seasonal releases, or limited editions.
• Work with creative teams (e.g., designers, copywriters) to create compelling advertisements, visuals, and promotional content that speak to the brand’s target audience.
• Collaborate with the product development team to ensure the product lines align with brand identity and consumer preferences.
• Provide input into the design and features of footwear collections based on market research and brand goals.

Sales and Revenue Growth

• Monitor sales performance of different shoe styles and collections to assess the effectiveness of branding strategies.
• Develop pricing strategies in line with the brand’s market positioning and profitability goals.
• Work closely with the Head of Operation, Merchandising and VM departments to optimize store layout and product placement to maximize sales.

Brand Communication

• Ensure consistent brand messaging across all communication channels, including social media, email marketing, and advertisements.
• Engage with consumers through social media platforms, blogs, and other digital channels to foster brand loyalty and advocacy.

Retail & In-Store Experience

• Collaborate with the retail team to enhance the in-store experience, ensuring that displays, signage, and customer interactions reflect the brand's identity.
• Plan and oversee store activations or pop-up events to build awareness and create excitement around new products.

Market Research & Analysis

• Conduct market research to identify emerging trends, customer preferences, and gaps in the market.
• Regularly analyze the competition to adjust brand strategies as needed.

Partnerships and Influencer Marketing

• Identify and develop strategic partnerships with influencers, athletes, celebrities, or fashion figures to boost brand visibility and credibility.
• Manage and negotiate sponsor ships, endorsements, or collaborations that enhance the brand image.

Budget Management

• Oversee the brand’s marketing budget, allocating funds to campaigns, promotions, and collaborations effectively.
• Track ROI of marketing investments and adjust strategies based on performance metrics.

Customer Insights & Feedback

• Gather customer feedback through surveys, reviews, and social media to refine brand strategies and products.
• Use customer insights to influence future product offerings and promotional strategies.

Qualifications

• Creativity
  :
  Ability to think outside the box for marketing campaigns and product launches.
• Strong Communication
  :
  Clear and persuasive in writing and speaking.
• Analytical Skills
  :
  Ability to assess market trends and performance data to make informed decisions.
• Project Management
  :
  Handling multiple initiatives and deadlines simultaneously.
• Collaboration
  :
  Working effectively with cross-functional teams, including design, sales, and marketing.
• Retail Knowledge
  :
  Understanding consumer behavior in retail environments, particularly in fashion and footwear.

Seniority Level

• Associate

Employment Type

• Full-time

Job Function

• Analyst, Art/Creative, and Marketing

Industries

• Retail Apparel and Fashion, Retail, and Retail Luxury Goods and Jewelry

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