Pond's Experience Specialist Indonésie

Join us as Pond's Experience Specialist

• Location:
  
  Grha Unilever
• Terms &
  
  Conditions:
  
  Full-time role

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance.

At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

• Develop and execute innovative and engaging brand experiences that connect with the target audience, reinforce brand positioning, and drive measurable results.
• Lead the planning and Commerce execution of in-store activations, events, and retail experiences, and promo to enhance the shopper’s journey and drive sales.
• Collaborate with Pond’s Content Lead to integrate Influencer Marketing, PR and Partnerships that support brand experiences, leveraging their reach and engagement to amplify events and generate content.
• Manage external agency relationships, providing clear briefs, overseeing creative development, and ensuring seamless execution within budget and timeline parameters.
• Analyze the performance of Brand Experiences & Commerce, tracking key metrics such as attendance, engagement, social media buzz, and sales impact to measure ROI and inform future strategies.

• Proven Experiential Marketing: Typically, 3+ years of experience directly conceiving, planning, and executing brand activations, ideally with a digital-first approach.
• Track Record in Beauty (preferred): Experience with in the beauty industry or with beauty brands is highly advantageous, understanding the target audience and trends.
• Shopper Journey Optimisation: Demonstrated success in analysing and improving customer experiences across multiple touchpoints (online store, social media, etc.).
• Project Management Prowess: Evidence of managing complex projects with multiple stakeholders, budgets, and timelines, ensuring successful delivery.
• Digital Marketing Exposure: Familiarity with digital marketing channels, tactics, and their role in amplifying brand experiences.

• Retail
  
  Experience:
  
  If the role has a physical retail element, experience with visual merchandising, store design, or in-store events is valuable.
• Agency Background: Working at an experiential marketing agency can provide diverse experience across multiple brands and projects.
• Data Analysis
  
  Skills:
  
  Comfort using data to track activation performance, measure ROI, and inform future strategies.

• Brand Understanding: Deep understanding of brand identity, values, and how experiences can effectively translate and reinforce them to consumers.
• Strategic Alignment: Ability to align activations with overall brand goals and marketing objectives, ensuring consistency in messaging and brand expression.

• Creative Concept Development: Generating innovative and engaging brand experience concepts that align with brand objectives, target audience, and budget.
• Event Planning & Execution: Strong organisational and logistical skills to plan, manage, and execute brand activations, events, and retail experiences flawlessly, whether online or offline (e.g., pop-up events, influencer partnerships, interactive digital campaigns).
• Online and Offline
  
  Experience:
  
  While the role requires a digital-first approach, proven success in designing and executing impactful brand activations in both online and offline environments.

• Shopper Journey Mapping: Analyzing and optimizing the customer journey across all touchpoints (online store, social media, physical retail if applicable). This includes identifying pain…